5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. Johnson & Johnson’s handling of the 1982 Tylenol crisis remains a masterclass in crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. This includes identifying key spokespersons, developing message templates, and maintaining updated media contact lists.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Communicate clearly.

Media Relations 197

Media Relations Trends Media Newspapers 197

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. 16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” ” Beforehand, Agrait talked with PRsay about crisis management.

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Melissa Agnes

MARCH 12, 2014

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Crisis Communications. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

MARCH 28, 2025

The digital nature of fintech services means problems can spread rapidly across social media and news outlets, while regulatory scrutiny adds another layer of complexity. Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern.

Financial 78

Financial Technology Leadership Reputation 78

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Building Your Initial Response Strategy The moment a ransomware attack is detected, organizations must activate their crisis communications plan. Share lessons learned and detail new security investments.

Communications 78

Communications Crisis Communications Crisis System 78

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Assess the Crisis Situation.

Twitter 212

Twitter Crisis Communications Crisis System 212

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure.

B2B 78

B2B Company Publicity Media Training 78

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  PR can facilitate partnerships, arrange joint ventures, and coordinate cross-promotional activities. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

AUGUST 3, 2021

.* And communicators are also more satisfied with their measurement efforts—41% say they are satisfied with their efforts this year, compared to 28% in 2020. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft.

Branding 370

Branding Brand Media Measurement 370

5W PR

JANUARY 20, 2025

Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues. These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation.

Analytics 146

Analytics Strategy System Ethics 146

Agility PR Solutions

APRIL 10, 2024

A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients.

Crisis Communications 190

Crisis Communications Media Crisis Writing 190

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. The media] may know something before you and your team know it. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

JANUARY 18, 2015

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

Onclusive

JANUARY 25, 2019

With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing International 256

Presspage

OCTOBER 14, 2024

Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. The following section will clear up any confusion. Here are 3 tips to get you started.

How To 78

How To Media Crisis Pitching 78

Reputation Us

DECEMBER 23, 2014

The post Start 2015 Off Right…With a PR Plan! appeared first on LTPR.

Crisis Management 129

Crisis Management Crisis Communications Reputation Crisis 129

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

JANUARY 26, 2025

Media Relations and Journalist Targeting AI has transformed how PR professionals connect with journalists and media outlets. AI analysis of past coverage and social media activity reveals individual journalist preferences, helping PR professionals customize their outreach approach.

Publicity 78

Publicity System Crisis Management Analysis 78

PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. The impact of this on a crisis are twofold, according to Donnelly.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

5W PR

MARCH 10, 2025

These might include: Increasing brand awareness among educators Growing social media following Generating positive media coverage Driving sales through educational channels Tracking and Reporting Regular monitoring and reporting help maintain campaign momentum and justify PR investments.

Strategy 78

Strategy Education Video Storytelling 78

PR 20/20

NOVEMBER 12, 2014

This means learning the art of transparent communication that addresses issues, and defuses the situation with an action plan. PR / Media Relations' For PR and marketing professionals, transparency and accountability are not options; they are absolutes.

Crisis Communications 75

Crisis Communications Communications Crisis Media Relations 75

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Communicators can also be the “helpers” to the media right now.

Skype 206

Skype How To Crisis Pitching 206

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Although not every team will thrive with the same mix, it pays for teams to work together and experiment to develop the right communications blend. Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

Garrett Public Relations

FEBRUARY 9, 2019

Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. The post How Talking TOO Much Can Create a Crisis Where There is None appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Crisis 134

Crisis Examples Publicity Media Training 134

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Crimson Tide (1995) — Crisis Planning. Plus, communications technology plays a crucial role in the plot.

Tools 170

Tools Government Crisis Public Affairs 170

Deirdre Breakenridge

MAY 23, 2017

You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. Pick one or two activities and aim to tackle them as part of your “social media spring cleaning.” Maris Callahan is the director of public relations for Donuts Inc.

Blogging 282

Blogging Case Study Social Media Instagram 282

Culpwrit

JANUARY 19, 2021

By Zoë Ihaza Linda Blakley is a results-driven communications professional with over 20 years of experience in the public relations industry. Blakley currently serves as vice president for university communications at DePaul University in Chicago. Blakley grew up […].

Crisis Communications 122

Crisis Communications Crisis Media Relations Industry 122

Onclusive

NOVEMBER 29, 2017

Each year, CASE offers more than 220 professional development opportunities for public relations, communications, and fundraising in North America, Europe, Asia, Africa and Australia. Skim the event calendar for conferences geared toward media relations and communications professionals. Ragan Conferences.

Conference 210

Conference Content Marketing Marketing Education 210