PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Louis for 11 years in a row by Small Business Monthly.

Conference 202

Conference Training Small Business Leadership 202

Garrett Public Relations

DECEMBER 15, 2024

It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But its really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions.

Marketing 148

Marketing Publicity Small Business Crisis Communications 148

Garrett Public Relations

OCTOBER 19, 2018

In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go: AT&T I often joke that since I launched […].

Crisis 79

Crisis Facebook Brand Branding 79

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. What’s more, given that social media may post a damaging story instantly, your business may find itself scrambling to perform damage control. A reputational crisis can happen to any business of any size. Disease outbreak (excluding Covid). Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. This goes beyond crisis communications.

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Brand Branding Reputation Corporate 128

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. It also says they employ nearly 6 million people but that 3.6

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Solo PR Pro

FEBRUARY 1, 2022

After spending a large portion of his career working for others, he enjoys the freedom it allows him to grow the business the way he sees fit without having others who directly depend on him for employment. He is certainly no stranger to working with other solos and small businesses when his client work requires it, though. “My

Meeting 131

Meeting Radio Sports Telecommunications 131

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. Are there new sections? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Garrett Public Relations

DECEMBER 5, 2019

As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” It’s the end of the decade – and what a decade it’s been. Here’s what they predict. 2020 […].

Communications 197

Communications Marketing Publicity Small Business 197

Critical Mention

SEPTEMBER 19, 2019

This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. We’ve also added an education arm to the business when we launched Jelly Academy ! Immediate action and response plans will only be effective if you are closely monitoring messaging. ”.

Agency 79

Agency Marketing Media Radio 79

Prohibition

JULY 7, 2023

They work closely with their clients to develop comprehensive PR strategies that align with their business goals. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. How do you handle crisis situations?

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

FEBRUARY 17, 2015

Businesses should want loyalty for two reasons, first for the obvious implication for retention, but also from a PR perspective, for crisis communications planning. Anyway we slice the data, existing customers have an impact on new business too – especially true as the sales size grows. . Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Garrett Public Relations

JULY 3, 2020

Communicating clearly with your customers has never been more important. The post Why Clear Communication Matters Now More Than Ever appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Here's some advice to help you get the messaging right.

Communications 172

Communications Small Business Publicity Crisis Communications 172

Beyond PR

OCTOBER 31, 2017

This gives you the opportunity to launch your crisis communications plan if necessary. Susan Guillory is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management. Another reason to shift your thinking? Follow her on Twitter @eggmarketing.

Measurement 65

Measurement Media System Small Business 65

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Solo PR Pro

JUNE 6, 2017

Whether you work with B2C or B2B client, ensure that your crisis communication plans include cyber threats/attacks. Equally important, is taking steps to secure your business information and infrastructure, as small businesses are not immune to data breaches, hacks or ransomware.

Trends 49

Trends Mobile Video B2C 49

David PR Group

MAY 15, 2014

For businesses and individuals that might be prone to online criticism, there are other rules to live by. In a crisis, it is important for your customers and the public to be able to hear your news directly (or as directly as possible) from the source. Stake your claim to your name. This is really basic stuff but it merits repeating.

Reputation 40

Reputation Hotels Crisis Management Google 40

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes.

Marketing 51

Marketing Ethics Study Case Study 51

Garrett Public Relations

JULY 14, 2019

The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that skilled public relations practitioners generally […].

Reputation 134

Reputation Publicity Brand Branding 134

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction). His hard-earned experiences recounted in the book make it credible (no small feat for a business book).

Pitching 40

Pitching Small Business Insurance Insurance 40

Solo PR Pro

JUNE 30, 2015

Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day. Instagram for PR Success – Heather Whaling, President, Geben Communication. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Waxing UnLyrical

SEPTEMBER 14, 2015

Let this week’s roundup get your business in gear in recognition of National Disaster Preparedness month. Why Businesses Need a Disaster Preparedness Plan. You can also check out part one for more tips. Disaster Recovery Begins With Preparedness: How IT Operations Play A Critical Role.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Garrett Public Relations

JULY 8, 2024

Have you ever gotten an unexpected call or email from a reporter? What did you do first? If you answered, “Panic!” ” – you’re not unlike many clients I’ve encountered. Reputation management is all about proactively handling media requests, whether or not they were anticipated.

Report 74

Report Reputation Publicity Small Business 74

Burrelles Fresh Ideas

JUNE 13, 2023

Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

APRIL 5, 2017

Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Powered by CommPRO.

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Report Media Advertising Advertising 225