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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. This morning, G.W.

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The Journey Toward My Accreditation in Public Relations (APR)

PRSay

My passion for public relations and communications drives me to want to take the profession as seriously as I possibly can. Receiving my Accreditation in Public Relations (APR) has separated me from the rest. When the pandemic first began, I immediately became a crisis manager full-time.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 89
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California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response

Melissa Agnes

and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred. Communication is key for successful crisis management. We’re in the 21st century and 21st century stakeholders demand regular communications throughout a crisis. Broken trust. Share price drop.

Crisis 154
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178
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Newborn Abducted from Hospital and Social Media Saves the Day

Melissa Agnes

This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did.