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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. This morning, G.W.

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PR Lessons From The Bungled Equifax Crisis

ImPRessions - Crenshaw Communications

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

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The Journey Toward My Accreditation in Public Relations (APR)

PRSay

My passion for public relations and communications drives me to want to take the profession as seriously as I possibly can. Receiving my Accreditation in Public Relations (APR) has separated me from the rest. When the pandemic first began, I immediately became a crisis manager full-time.

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15 Lessons Learned From 17 Years of Crisis Post-Mortems

Katie Paine's Measurement Blog

The first thing I noticed is that 17 years of crises is a lot of bad publicity. And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

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California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response

Melissa Agnes

and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred. Communication is key for successful crisis management. We’re in the 21st century and 21st century stakeholders demand regular communications throughout a crisis. Broken trust. Share price drop.

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