Ronn Torossian

JULY 1, 2019

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. The truth, however, is that exceptional crisis management has a much loftier goal. What you […].

Crisis Management 170

Crisis Management Crisis Strategy Reputation 170

Remote PR Jobs

MARCH 11, 2025

Crisis Management : Analyzing media narratives during a crisis and evaluating the effectiveness of response strategies. Competitor Analysis: Comparing your media coverage with industry competitors. Tracking PR Wins : Documenting successful media placements, such as securing a feature in a major publication.

Writing 230

Writing Report How To Analysis 230

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. Learn, learn, learn.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. Social media for healthcare will explore the strategic ways that social media can be applied to help the healthcare industry better communicate with key target audiences in real-time. A few words from Melissa Agnes.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. Engage in active listening.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

Remote PR Jobs

OCTOBER 29, 2024

For example, if you’ve managed a client in a complex industry, explain how you took the time to understand their brand and bring their vision to life. Crisis Management Skills Crises can be intense, but that’s when communication and problem-solving skills shine.

Publicity 221

Publicity How To Examples Crisis Management 221

Melissa Agnes

SEPTEMBER 3, 2014

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” The two best ways to sell upper management on a crisis plan. What is a crisis plan, how does it work and why is it the answer? 1) Prepare a presentation.

Crisis 243

Crisis How To Crisis Management Case Study 243

5W PR

NOVEMBER 22, 2024

Favorable media exposure can help build and maintain a positive brand image, while negative coverage can be mitigated through effective crisis communication strategies. Securing media placements allows companies to position themselves as industry experts and thought leaders. Then, there is pitching stories effectively.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

NOVEMBER 12, 2024

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Event Planning Coordinating targeted events, such as product demonstrations, webinars, or industry conferences, provides a venue for direct interaction with potential customers and partners.

Product Launch 78

Product Launch B2B Industry Case Study 78

Melissa Agnes

OCTOBER 16, 2018

Charlie Maclean-Bristol, one of the Founders and Directors of PlanB Consulting, joins the Invincible Brand Podcast to discuss how organizations can get around the lack of certification in the profession of crisis management, to make sure they’re partnering with the right professionals for their company’s crisis ready needs.

Crisis Management 84

Crisis Management Crisis YouTube Video 84

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Would this be beneficial to your organization in and out of a crisis?

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Ronn Torossian

OCTOBER 19, 2023

The travel and tourism industry is highly susceptible to various PR crises, ranging from natural disasters and political instability to health outbreaks and safety concerns. When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted.

Tourism 195

Tourism Crisis Communications Travel Crisis 195

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

Crisis 78

Crisis Branding Brand Case Study 78

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Successful crisis management requires preparation, monitoring, and swift action.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

MARCH 28, 2025

Recent data shows that 57% of fintech companies experienced a significant crisis event in the past three years, with reputation damage cited as the top concern. This reality makes it essential for fintech leaders to master crisis management. Building Your Crisis Response Framework The first 24 hours of a crisis are critical.

Financial 78

Financial Technology Leadership Reputation 78

Onclusive

DECEMBER 28, 2021

Read the full State of The PR Industry Report: A Look Back at 2021 to learn more about the opinions, practices and realities of your industry peers and senior-level executives. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Crisis Management Measurement Data 221

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

MARCH 13, 2018

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The typical act of crisis preparedness looks something like this: An organization tasks a department or small team of people to create a crisis management plan.

Crisis 179

Crisis Crisis Management Branding Brand 179

Melissa Agnes

SEPTEMBER 25, 2018

I am interested in merging my skills in breaking news coverage into a career in crisis communications. I’d love to speak with you to hear your thoughts around how I can merge my journalism career into a future in crisis communication work.” appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis Communications 135

Crisis Communications Crisis Crisis Management Communications 135

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Branding Brand Crisis Management 88

5W PR

NOVEMBER 27, 2024

Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust. The Importance of Rapid Response and Transparent Communication Swift action and honest communication are paramount in the face of a crisis.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Cision

AUGUST 30, 2016

Yet, this is our world today and our “new normal” as communicators and crisis management teams. Look at your industry for additional scenarios that might be playing out right before your eyes. And, that they are fully briefed on their role within your crisis plan. Keep your eyes peeled. Update the contact list.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Melissa Agnes

MARCH 6, 2018

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

OCTOBER 15, 2020

Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society.

Crisis 189

Crisis Crisis Management Education Corporate 189

Prowly

APRIL 16, 2025

Reactive PR involves responding quickly to events, breaking news, trends, crises, or discussions relevant to a brand, organization, or industry. Crisis management: managing negative publicity, criticism, or issues by addressing concerns publicly and transparently.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. This strategic alliance requires careful planning, crisis preparation, and a deep understanding of both PR principles and influencer dynamics.

Guidelines 78

Guidelines Branding Brand Marketing 78

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness' Don’t think this applies to you? Operations.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Prowly

MAY 3, 2022

First, there is the known crisis, where you know something terrible will happen and have some time to plan for it. Second, there is the unknown crisis, where something comes from nowhere and blindsides you. The post 7 Qualities of Personal Branding That Define Crisis Management appeared first on Prowly Magazine.

Crisis Management 104

Crisis Management Crisis Branding Brand 104

Melissa Agnes

MARCH 19, 2015

After seeing organizations the likes of Anthem, Sony, Target, Home Depot – and the list goes on – suffer through a data breach hack crisis, I think it’s clear to state that a data breach hack is a risk that this digital era presents to your organization no matter its size, industry or any other criteria.

Crisis 157

Crisis Data Strategy Banking 157

Cision

MAY 11, 2016

On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media. According to Sullivan, the first thing a brand needs to do during a crisis is acknowledge that something is happening. And that’s bad.”. Is your brand prepared?

Crisis Management 120

Crisis Management Crisis Crisis Communications System 120

5W PR

APRIL 22, 2025

Small businesses face numerous crisis scenarios that can threaten their survival and success. This sobering statistic highlights why understanding common crisis scenarios and developing response strategies is critical for small business owners and managers. According to research from the U.S. Bureau of Labor Statistics.

Examples 78

Examples Small Business Insurance Insurance 78

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. According to Defense News, 82% of defense industry decision-makers use digital channels for information gathering and relationship building.

Internal 78

Internal International Crisis Management Technology 78