Melissa Agnes

AUGUST 31, 2016

They have the best of intentions to communicate with their stakeholders in a crisis, but for one reason or another, they just simply feel as though they genuinely have nothing to say. So they say nothing, which ends up being a major crisis management mistake.

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5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

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Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

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Melissa Agnes

NOVEMBER 7, 2016

A viewer recently asked me whether or not there is a difference between managing an online crisis vs. managing an offline crisis. They wondered if there were additional steps that may need to be taken when managing the former and, if so, what they are. I’d love to hear what you think!

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Melissa Agnes

JUNE 6, 2015

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. How to prepare and manage a corporate crisis involving receivership. Running time: 54:31.

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Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. While your team gets to the route of the problem, the clock continues to tick and the news of the crisis continues to spread. Sound like a nightmare?

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Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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Melissa Agnes

DECEMBER 14, 2014

Welcome to episode #028 of The Crisis Intelligence Podcast, with Melissa Agnes and Brigitte Stock. When this happens, the task of successfully managing the crisis becomes even more of a challenge. How social media impacts the need for cross-cultural communications in managing crises today. Countless crises cross borders.

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PRSay

APRIL 6, 2018

From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. Wells Fargo. Viral videos.

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ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The post When The Crisis PR Guy Is The Crisis appeared first on Crenshaw Communications.

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Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Think United Airlines recent crisis. Social Media Crisis Research Paper.

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Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. Q1: How is a crisis today different than in years past? Q2: How much time do have to respond to a crisis online? Sometimes crisis happens because the mishandle of an opportunity. Assess the Crisis Situation.

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Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Let me explain.

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Melissa Agnes

SEPTEMBER 12, 2016

It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture. In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails.

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Melissa Agnes

MAY 2, 2015

Welcome to episode #047 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. Running time: 1:11:22.

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Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Update the contact list.

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5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

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Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. But what does this mean for your crisis management? Since Google indexes news in real-time, this can weigh heavily on your brand’s rankings both in and post-crisis.

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Melissa Agnes

OCTOBER 13, 2016

I was recently asked what the first step in successful crisis management is, and I thought what a great question! ”, while others say “activate the crisis team” But in my experience, both of these answers just don’t go far enough. Over the years, I’ve heard different answers to this question.

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Melissa Agnes

OCTOBER 13, 2014

Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. Information and best practices when it comes to hashtags and dark websites in crisis management. Crisis management concerns that absolutely need to be addressed.

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Melissa Agnes

DECEMBER 7, 2014

Welcome to episode #027 of The Crisis Intelligence Podcast, with Melissa Agnes and Tony Jaques. A question I get asked often is, “what is the difference between an issue and a crisis?” This episode of The Crisis Intelligence Podcast discusses: The difference between crisis preparedness and crisis prevention.

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Melissa Agnes

JANUARY 16, 2017

So, in order to help you get a head-start on your crisis preparedness for the upcoming year, in this week’s #crisisready video , I discuss three important trends that risk impacting your organization’s crisis management. Are You Ready For a Live-Streamed Crisis? How To Manage a Live-Streamed Crisis.

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Melissa Agnes

MAY 16, 2015

Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media. Subscribe to The Crisis Intelligence Podcast! Connect with us!

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Melissa Agnes

SEPTEMBER 18, 2018

How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E.

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Melissa Agnes

MAY 9, 2015

Welcome to episode #048 of The Crisis Intelligence Podcast, with Garth Rowan and Melissa Agnes. The topic of my TEDx talk is “The Secret to Successful Crisis Management in the 21st Century” In this week’s episode of The Crisis Intelligence Podcast, I did something a little different from what I usually do.

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Melissa Agnes

APRIL 25, 2015

Welcome to episode #046 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. Running time: 50:08.

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Cision

MAY 11, 2016

On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media. According to Sullivan, the first thing a brand needs to do during a crisis is acknowledge that something is happening. And that’s bad.”.

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Melissa Agnes

NOVEMBER 23, 2014

Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Within this episode of The Crisis Intelligence Podcast, Maanit Zemel, a Canadian attorney specializing in CASL, and I discuss what CASL is, who it applies to and why it needs to be taken seriously. Follow Melissa on Twitter: @melissa_agnes.

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Melissa Agnes

OCTOBER 17, 2014

Speaking of which, as I suggested in this post , if you haven’t been following the CDC’s crisis communication on the subject of Ebola, I definitely recommend you doing so. Don’t forget to share your list of top reads of the week by using #CrisisRoundup on Twitter, or by sharing them in the comments section below.

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Melissa Agnes

FEBRUARY 1, 2017

Welcome to episode #059 of The Crisis Intelligence Podcast, with Melissa Agnes and Sam Miller. Earlier this week, I published a #crisisready video that discusses the emotional factors that can quickly escalate an incident to crisis-level. Subscribe to the Crisis Intelligence Podcast! Running time: 49:30. Subscribe via email.

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Melissa Agnes

APRIL 18, 2016

Welcome to episode #056 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Linskey. I recently had the honor of sitting down with Daniel Linksey, former Superintendent in Chief of the Boston Police Department, to record an episode of the Crisis Intelligence Podcast. Subscribe to the Crisis Intelligence Podcast!

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Melissa Agnes

OCTOBER 5, 2014

Welcome to episode #018 of The Crisis Intelligence Podcast, with Melissa Agnes and Jean-Michel Ghoussoub. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Follow Melissa on Twitter: @melissa_agnes.

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Melissa Agnes

NOVEMBER 9, 2014

Welcome to episode #023 of The Crisis Intelligence Podcast, with Melissa Agnes and David Van. Within this episode of The Crisis Intelligence Podcast, David Van and I discuss what reputational risk is and how you can mitigate it and protect your organization. David often says that crisis management is not reputational risk management.

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Melissa Agnes

OCTOBER 26, 2014

Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. The internet’s impact on risk and crisis management. It’s a fun listen.

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Melissa Agnes

NOVEMBER 2, 2014

Welcome to episode #022 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. On this week’s episode of The Crisis Intelligence Podcast, I continue my conversation with Jonathan Bernstein about the 30 most important lessons he’s learned in the last 30 years as a crisis management professional.

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Melissa Agnes

APRIL 11, 2018

Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years. It’s also easy to go about your Facebook, Twitter, Gmail, Instagram, Snapchat—you get the idea—business without ever really questioning what is happening on the backend of things.

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