ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. And then there’s Uber.

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Crisis Management Crisis Airlines Viral 149

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management.

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Crisis Management Corporate Crisis Training 154

5W PR

FEBRUARY 14, 2025

Small businesses face unique challenges when managing crises without dedicated PR teams or large budgets. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. Create a simple one-page response template for each scenario.

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Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.

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Crisis Communications Crisis Communications Crisis Management 203

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines.

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Crisis Management Crisis Airlines Viral 124

Melissa Agnes

MARCH 13, 2018

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The typical act of crisis preparedness looks something like this: An organization tasks a department or small team of people to create a crisis management plan.

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Crisis Crisis Management Brand Branding 179

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Melissa Agnes

MARCH 6, 2018

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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Crisis Crisis Management Handbook Viral 172

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened. About this episode.

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Crisis Viral Brand Branding 176

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Resources' Listen here!

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Crisis Management Viral Crisis Healthcare 190

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness' Don’t think this applies to you? Operations.

Crisis 203

Crisis How To Exercises System 203

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.

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Crisis Communications Crisis Communications Crisis Management 169

Melissa Agnes

MAY 23, 2015

Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Connect with us!

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Crisis Management Viral Crisis Case Study 169

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

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Crisis Exercises Crisis Communications Reputation 163

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. Looking To Hire A Crisis Management Keynote Speaker?

Airlines 160

Airlines Crisis Management Viral Crisis 160

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. PR and marketing are perceived very differently, especially in a corporate environment. Otherwise they are throwing away opportunities.

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Marketing Product Launch Corporate Viral 310

PReview: A Blog by NewsVoir

DECEMBER 24, 2021

Life is very uncertain and so is the crisis! Just one odd image or video goes viral on social media and the reputation of a brand will be a question. The post Public Relations Crisis Management. Today, we are living in a world where social media has the power to influence our daily life.

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Crisis Management Crisis Publicity Viral 70

Melissa Agnes

OCTOBER 30, 2018

Each month, I answer your crisis ready questions. Here’s a sampling of what these questions were: “Is crisis management different from industry to industry?” ” “What is the best way to manage controversial issues that spark heated emotion within a subset group of stakeholders?

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Government Crisis Crisis Management Privacy 56

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

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Construction Social Media Crisis Reputation 385

Melissa Agnes

OCTOBER 2, 2018

The post Building Brand Invincibility Requires Conscious Compassion appeared first on Melissa Agnes - Crisis Management Keynote Speaker. This episode explores: How the world of customer service has changed since United Breaks Guitars. Connect on LinkedIn. Connect on Facebook. Check out his incredible music on YouTube.

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Brand Branding Crisis Management Customer Service 157

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

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Crisis Brand Branding Crisis Management 133

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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Crisis Crisis Management How To Viral 100

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management. Fortunately, there is a 4-step Crisis Ready formula for effectively managing the majority of controversial issues. Crisis Ready.

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How To Crisis Crisis Management Viral 150

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management.

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Trade Shows Airlines Leadership Corporate 271

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

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Nonprofit Crisis Viral Groups 227

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

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Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. The post American Airlines Soars Through A Potential Crisis appeared first on Crenshaw Communications. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Oreo's famous "Dunk it in the Dark" campaign did just that.

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Examples How To Product Launch Print 104

Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

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Google Digital PR Mobile SEO 259

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. Part of implementing a crisis-ready culture requires you to train and empower your teams to assess, identify and mitigate risk in every aspect of your business. Looking To Hire A Crisis Management Keynote Speaker?

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Crisis Management Communications Marketing Viral 113

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Melissa Agnes

FEBRUARY 24, 2015

Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Don’t think this applies to you? Manufacturing / Production. Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

JANUARY 11, 2015

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. Learn more about Agnes + Day, The Crisis Intelligence Firm.

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Crisis Communications Crisis Strategy Wireless 100

Melissa Agnes

FEBRUARY 1, 2018

These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand. Crisis Ready Rule: Emotion always overpowers reason. Was Crock-Pot Crisis Ready? So yes, Crock-Pot appears to be crisis ready – and kudos to them!

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Crisis Crisis Management Viral Twitter 177

PRSay

OCTOBER 5, 2021

A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles. We built our version of it in comms, and it has helped us be much more targeted and strategic. It has been empowering for the teams.”.

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Employee Leadership Crisis Management Viral 217