Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Brand 135

Brand Branding How To Radio 135

Critical Mention

MAY 12, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. SCHEDULE A DEMO. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated.

Media 162

Media Fashion Television Radio 162

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

NewsWhip

SEPTEMBER 11, 2020

Respond to crisis quickly & effectively. When a crisis unfolds, reacting quickly is only part of your job. We’ve built the Top Authors Leaderboard so that you can quickly identify the reporters that influence public perception around your crisis and increase the impact of your crisis response plan. Paul Quigley.

Data 120

Data Media Instagram Crisis 120

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability. SCHEDULE A DEMO. Brand humanization. Until next time!

Social Media 156

Social Media Trends Media Instagram 156

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

NewsWhip

MAY 26, 2020

BL: With technologies like NewsWhip are you taking on new problems, or solving old problems in new ways? Clyde Group does a fair amount of crisis work. We’ve also incorporated the metrics we get from technologies like Spike into almost all our business development proposals. And how does data shape these?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time.

Software 130

Software Tools Publicity System 130

ImPRessions - Crenshaw Communications

JULY 14, 2016

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). We like “drop-in” demo days for new products where media and bloggers can come by at a time of their choosing to cover a product launch. Go with it.

Product Launch 120

Product Launch Trade Shows Insurance Insurance 120

Critical Mention

JUNE 6, 2018

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. This is especially important in crisis communications.

Travel 83

Travel Social Media Crisis Trends 83

Critical Mention

JUNE 24, 2018

He terms it “the golden hour of crisis response.” ” This involves steps such as beginning real-time media monitoring , facing the problem with urgency and having statements ready to go when the crisis ensues. SCHEDULE A DEMO. This allows them to be in the know about their competitors and industry as a whole.

Crisis 94

Crisis Guidelines Social Media Writing 94

NewsWhip

SEPTEMBER 21, 2023

The demand for real-time insights grew and the technology adapted to meet this demand. The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. Data collection allowed us to reflect on past events and their impact.

Analytics 88

Analytics Media Crisis Insurance 88

Critical Mention

JUNE 29, 2018

Matt: I think the most valuable component of CM is in crisis response because you probably have a pretty good idea of what’s being said about you when you’re creating the conversation, but it’s harder to find out quickly when things go wrong. Q: What’s the technology behind the platform that you find the most interesting?

Engineering 97

Engineering Interviews Media Software 97

NewsWhip

DECEMBER 16, 2020

If you are an existing NewsWhip client, your Customer Success Manager can get you started with Crisis Dashboard. Request a demo. Paul Quigley is CEO of NewsWhip, a technology that empowers helps the world’s leading publishers and brands to predict and understand the stories that will engage their audiences. Paul Quigley.

Web 78

Web Crisis Data Trends 78

NewsWhip

JULY 20, 2022

These technologies offer a comprehensive view of a brand on the web, and the insights needed to identify trends and squash challenges before they arise. Navigating the digital space can be hard, but with real-time media monitoring technologies, it doesn’t have to be intimidating. . The question then is, how do you do media monitoring?

Media 78

Media Reddit Reputation Web 78

NewsWhip

JULY 11, 2022

Calm a Crisis. Because of NewsWhip’s unique predictive media monitoring technology, it’s easy to predict the impact a story that mentions your brand may have in both the short and long run. With these tools, you can create a proper crisis plan and prepare yourself for any future mishaps. Learn and adapt.

Media 78

Media Web Crisis Data 78

NewsWhip

NOVEMBER 22, 2022

From a global pandemic to the war in Ukraine, rising inflation, political instability, and an ongoing supply chain crisis, one -of-a-kind black swan events have dramatically increased the pressure on data teams to have a real-time view of what’s going on and predict how it will impact their brand.

Data 78

Data Analytics Measurement Technology 78

Critical Mention

APRIL 5, 2019

Your plan is vital as it touches upon multiple channels, including social listening , and incorporating crisis communications solutions should the need arise to mitigate a marketing or PR crisis. SCHEDULE A DEMO. Knowing how your audience is reacting to your brand’s campaigns is key to refining your strategy over time.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges. Request a demo with the Presspage team today - wed love to show you how our powerful software can put you in the driver's seat!

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges. Request a demo with the Presspage team today - we’d love to show you how our powerful software can put you in the driver's seat!

Analytics 78

Analytics Data Ethics Privacy 78

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends. SCHEDULE A DEMO. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially helpful in times of crisis or turmoil. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. We can help!

Pitching 96

Pitching Print Report Measurement 96

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. SCHEDULE A DEMO. To eat or not to eat?

Crisis 68

Crisis Customer Service Video Financial 68

Critical Mention

SEPTEMBER 19, 2018

As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. The research will become automated, and it’ll enable PR pros to see exactly who their target audience is, when’s a peak time to target their customers and be able to identify a potential crisis and stop it in its tracks.

How To 61

How To Media Crisis Crisis Management 61

Critical Mention

JULY 15, 2018

Be proactive, not reactive in a crisis. Frequently there are signs long before a PR crisis. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Banking 77

Banking Crisis Financial Writing 77

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. SCHEDULE A DEMO. Selling PR’s value.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

NOVEMBER 18, 2018

My gut told me this would be the way of the future and I immediately began integrating “emerging technologies” plans with clients and the guess paid off. SCHEDULE A DEMO. Sarah: I had never experienced a faster way to invite, connect and share than with the emergence of social media.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Critical Mention

DECEMBER 10, 2021

SCHEDULE A DEMO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. SCHEDULE A DEMO. This free tool identifies what software your competitors are using. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60