Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

MARCH 7, 2016

A couple weeks back, I published an article that discussed best practices for communicating with your key stakeholders in a crisis. Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. A clear organizational purpose, mission and values provide guidance and establish a strong foundation to support crisis responses.

Crisis 197

Crisis Crisis Communications Crisis Management Training 197

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

Melissa Agnes

APRIL 4, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. This is the team responsible for the organization’s crisis management and response.

Crisis Management 169

Crisis Management Government Crisis Employee 169

Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. How to structure your crisis management governance model.

Crisis Management 176

Crisis Management Government Crisis How To 176

Melissa Agnes

MARCH 18, 2014

By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. For example: The processing of an airline ticket. Better understanding the crisis of flight MH370. Yet, in this digital age, their handling of this unprecedented crisis has been criticized over and over again. The Disclosure Principle.

Airlines 256

Airlines Crisis Privacy Case Study 256

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. How to minimize the risk of a data breach crisis. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

5W PR

JANUARY 22, 2025

Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. The Red Cross was a great and well known example of this a few years back. Simple next steps to take.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. But the most far-reaching recent example is that of Susan Fowler. Often there are employees who received complaints directly or who heard about them.

Corporate 272

Corporate Reputation Employee Policies 272

5W PR

JANUARY 26, 2025

Ben & Jerry’s provides a strong example through their integrated approach to advocacy. Patagonia provides an instructive example through their detailed impact reporting, which covers environmental footprint, labor practices, and community investment alongside traditional business metrics.

Strategy 78

Strategy Branding Brand Employee 78

PRSay

JUNE 23, 2021

Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Build a dedicated cyber-crisis team. Enlist employees. Here are six things to think about: 1. Make key decisions ahead of time.

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

OCTOBER 17, 2015

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Check out these three examples to see how you can take the conversations your employees have on social and turn them into something beneficial for your brand.

Employee 120

Employee Branding Brand Social Media 120

Wadds Inc.

JANUARY 24, 2025

Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character.

Company 105

Company Ethics Reputation Leadership 105

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. So, you wanna be a crisis management professional? Being a crisis management professional is a big responsibility. Understand issue vs. crisis.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

Presspage

FEBRUARY 8, 2021

In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.

Crisis 127

Crisis Crisis Management Case Study SEO 127

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

JUNE 6, 2015

Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. How to prepare and manage a corporate crisis involving receivership. Running time: 54:31.

Case Study 140

Case Study Crisis Management Crisis Study 140

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To International 104

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Employee evangelists are made, not born. A Reason to Speak.

Employee 75

Employee Crisis Corporate Social Media 75

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — data breach, employee scandal or hashtag hijacking — your brand will almost immediately find itself under scrutiny. Don’t let a crisis catch you unprepared! So how can your brand share its side of the story?

Crisis 120

Crisis Tourism Crisis Management Energy 120

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Branding Brand Crisis Management 133

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

Internal 133

Internal International Crisis Exercises 133

Presspage

DECEMBER 20, 2024

While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems. Issue management vs crisis management: whats the difference? Here are several examples.

Reputation 78

Reputation Crisis Trends Customer Service 78

Flack's Revenge

AUGUST 14, 2019

Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. What to Do During a PR Crisis.

Crisis 120

Crisis Reputation Radio Analysis 120

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world.

Privacy 120

Privacy Crisis Policies How To 120

Melissa Agnes

FEBRUARY 2, 2016

As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class! It was certainly not a crisis, but it was an issue – especially to me, considering my computer was now soaked with champagne.

Corporate 167

Corporate Airlines Employee Training 167

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Melissa Agnes

DECEMBER 3, 2014

For even more information and tips on CASL, listen to episode #025 of The Crisis Intelligence Podcast. Here’s a good place to get started with this step: Episode #025 of The Crisis Intelligence Podcast – Canada’s Anti-Spam Legislation (CASL) with Maanit Zemel. Crisis Prevention Internet Law and Compliance'

Policies 205

Policies Privacy Crisis System 205

Melissa Agnes

APRIL 11, 2016

Information silos can trigger issues and handicap your crisis management. True crisis preparedness requires more than a plan, it requires the right corporate culture. Hold a town hall (or something similar) and teach your employees the benefits of a collaborative mindset and the repercussions that can result due to a lack-thereof.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

PRSay

MARCH 7, 2022

That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. What are your employees saying? Will it have a meaningful impact?

Resources 191

Resources Ethics International Internal 191

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Let’s look at a few of the more prominent examples. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Walmart uses employee-generated content to thank front-line workers.

Social Media 198

Social Media Branding Brand Employee 198

Melissa Agnes

APRIL 30, 2015

Both of these steps are critical for your issue and crisis prevention. Let me give you an example… When British Airways thought up the below campaign it was probably a great idea (of course I’m giving them the benefit of the doubt that this campaign was probably developed months before it was actually launched).

How To 183

How To Marketing Crisis Crisis Management 183

Prowly

JANUARY 31, 2025

Some examples are: News media and press mentions Social media platforms Review sites and forums Industry publications Competitor channels In Prowly, you can use a Brand Query to gather all the data you need, or just use preprepared dashboards. Let's see the brand analysis example from Ahrefs with data pulled from SimilarWeb.

Analysis 104

Analysis Branding Brand How To 104