Remove Crisis Remove Employee Remove Viral
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A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271
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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. Branded content is king.

Trends 385
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Building Brand Trust in the Age of Misinformation

5W PR

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. This velocity means brands often find themselves playing defense against viral falsehoods before they’ve even identified the source.

Brand 78
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Be thoughtful about sensitive issues.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands.

Marketing 310