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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Somewhat paradoxically, it is also the most cost-effective.

Crisis 464
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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website. There is no bigger issue.

Publicity 197
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Leadership opportunity for public relations on climate issues but must get its own house in order

Wadds Inc.

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis.

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Can Big Business Save America?

ImPRessions - Crenshaw Communications

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. Most actions came in response to steady public pressure.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 89
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Is Good Work Sufficiently Effective Public Relations

Reputation Specialist Michael Toebe

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. For me, that’s the definition of leadership.” (Tavis Smiley). He did excellent work. It’s certainly possible.