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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Somewhat paradoxically, it is also the most cost-effective.

Crisis 464
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website. There is no bigger issue.

Publicity 197
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The role of public relations in addressing societal discord

Stephen Waddington

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. It’s an idealistic viewpoint.

Publicity 105
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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit.

Agency 98
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Is Good Work Sufficiently Effective Public Relations

Reputation Specialist Michael Toebe

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I (Tavis Smiley).

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. This morning, G.W. Emily Mong.