Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Interviews 133

Interviews Media Training Media Training 133

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. The current Delta Air Lines vs. the NRA and state of Georgia saga is a perfect example of the delicate balancing act of creating and maintaining a company’s ethos – and the real world ramifications of doing so. “

Trends 199

Trends Corporate Employee Analysis 199

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

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Agency Strategy Communications How To 195

PRSay

MARCH 25, 2019

For example, UCLA basketball coach Steve Alford learned he had been fired by hearing about it on TV. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

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Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Netflix, for example, bounced back after it mishandled the announcement of a short-lived split of its services. He has clearly benefited from excellent media training.

Media Training 170

Media Training Interviews Training Video 170

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

MARCH 18, 2020

For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home. Monitor the media environment. Media interest in this story will continue until the public health crisis abates.

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Resources Pitching Television Radio 214

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics. Despite the best preparation, sometimes things will go awry.

Interviews 160

Interviews Media Local Privacy 160

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Crisis Communications Crisis Agency Communications 62

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. From Steve Jobs to Marc Benioff, the examples of PR-savvy founders are varied, but they share many of the same attributes. But what happens when the founder’s impact turns toxic?

Leadership 136

Leadership Media Training Employee Travel 136

Prohibition

APRIL 23, 2020

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. Media training is one of the key benefits that a professional agency provides. A company crisis is looming. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

DECEMBER 17, 2019

The bigger question, to me, is this: Do we now need a full-blown crisis plan to accompany our ad campaigns in the event the Internet Flash Mob decides to congregate around our brand? OK, so maybe it’s not a full-blown crisis plan. For example: Have messaging ready to go to address anticipated negative responses to your campaign.

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Case Study Crisis Media Training Training 78

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

MaccaPR

MAY 23, 2016

In order to understand what the public is doing or saying about a particular health topic, tap into their conversations on the social media channels they frequent (for example, if you’re trying to reach Millennials, turn to Instagram or Snapchat). Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. Being a good example for your team means setting boundaries and defining crises. A ll forms of healthcare continue during this worldwide crisis. What have we learned?

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Healthcare Communications Measurement Resources 98

PRSay

JULY 10, 2019

You know the feeling when a sudden crisis hits. For example, when following up with a journalist after initial interest appears to wane, here’s a common approach: Sorry to bug you. Let me share an experience that a few of you can relate to and what it taught me. But it wasn’t there! Your brain goes into rapid-fire.

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Pitching Travel Airlines Writing 139

Landis PR

FEBRUARY 12, 2024

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Move quickly.

Tools 64

Tools Case Study Media Training Local 64

PR in High Definition

AUGUST 24, 2020

If you’re looking for professionals, LinkedIn is the network of choice in the UK, with Xing climbing fast in Germany, for example. Always have a crisis plan to fall back on – One word out of place can land you in some pretty hot water, so ensure that you have a crisis plan in place for when situations may go wrong.

Social Media 86

Social Media Media Television Ethics 86

PR in High Definition

FEBRUARY 22, 2017

We’ve all had a good laugh at the ‘ chocolate donuts ’ example, which litters the page with keywords, but for a time, this was the SEO gospel! One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations.

SEO 76

SEO Engineering Google Content Marketing 76

PR for Anyone

SEPTEMBER 30, 2022

and I saw the greatest example last week. So it was such a perfect example of newsjacking. .: Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. Transcript. I talk about newsjacking all the time. I talk about how celebrity sells. So what they did is they tied that in.

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Pitching Television Trends Video 130

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience.

Pitching 130

Pitching Media Insurance Insurance 130

PR in High Definition

AUGUST 28, 2024

Make sure your messaging is consistent across all PR channels, whether it’s through press releases, social media , interviews, or speaking engagements. For example, the way you speak to journalists might differ from how you communicate with customers on social media.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

PR in High Definition

FEBRUARY 22, 2017

We’ve all had a good laugh at the ‘ chocolate donuts ’ example, which litters the page with keywords, but for a time, this was the SEO gospel! One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations.

SEO 66

SEO Engineering Google Content Marketing 66

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise. What skills should you look for in a Tech PR Agency?

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Technology Product Launch Crisis Management Case Study 78

PR for Anyone

JULY 28, 2022

Take your diamond, aka your story, and think of each facet as a different media outlet. Here’s an example. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Let’s say you are an expert in stress reduction.

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Pitching Media YouTube Interviews 130

PR for Anyone

AUGUST 18, 2022

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover?

Media 130

Media Nonprofit Pitching Television 130

Bad Pitch Blog

NOVEMBER 29, 2009

Job Description/Experience: Use examples to demonstrate why you’re the fit they''re seeking. Seeking experience with crisis management…” ? Has successfully secured media placements…” ? Facebook ; Job Interview job search JobDig media training Richard Laermer Unemployed successful job search'

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. Unfortunately, recent history offers other examples of what not to do in a press conference after a crisis. In other words, there’s a flood of information that isn’t informing anyone.

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Conference Crisis Training Public Affairs 183