Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it. We’ve also added examples of specific PR metrics to this framework.

Measurement 396

Measurement Data Hotels Viral 396

PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. A corporate celebration or brand anniversary is a time-honored example of the power of PR and marketing working in concert to tell the same story.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. The Red Cross was a great and well known example of this a few years back. Simple next steps to take.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Critical Mention

SEPTEMBER 24, 2020

Here are four examples of earned media that have had a huge impact on different industries and movements this year. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Brand Branding Crisis Management 133

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management. Fortunately, there is a 4-step Crisis Ready formula for effectively managing the majority of controversial issues. Crisis Ready. By Melissa Agnes.

How To 150

How To Crisis Crisis Management Viral 150

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Melissa Agnes

JANUARY 11, 2015

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Learn more about Agnes + Day, The Crisis Intelligence Firm. Subscribe via email.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Melissa Agnes

FEBRUARY 1, 2018

Coincidentally, this week an example emerged that demonstrates the impact of this reality, as well as the strange and unpredictable ways in which this type of risk can materialize. These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand.

Crisis 177

Crisis Crisis Management Viral Twitter 177

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Big rewards don’t always follow big risks, but doing the right thing never goes out of style — especially during a time of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The viral clip was irresistible to mainstream media and opinion leaders precisely because of the historical, racial, and geopolitical undercurrents.

Interviews 193

Interviews How To Media Viral 193

Melissa Agnes

FEBRUARY 24, 2015

Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Yet they are aware that the cost of a mistake, or a simple overreaction can be high.

Trends 199

Trends Corporate Employee Analysis 199

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78

Crisis Brand Branding Airlines 78

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. However, first, let’s cover the basics – what a holding statement is and why preparing one is beneficial during a crisis. Crisis affected companies usually take an average of 21 hours to respond.

Crisis 78

Crisis Writing How To Reputation 78

Mindful Marketing

MARCH 21, 2020

To unpack the last example more, there are few things as anxiety-inducing as walking into a grocery store during a crisis, only to find shelves empty of bread, which may be the most staple of foods for Americans.

Viral 75

Viral Marketing Retail Transportation 75

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Explore examples of stellar PR case studies for inspiration: Visa: Establishing Visa’s voice in the world of NFTs and crypto commerce Dove: D ove turned its back on beauty filters.

Case Study 130

Case Study Study Writing How To 130

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Preparing for crisis. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Take L’Oréal, for example. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Interviews 133

Interviews Media Training Media Training 133

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Similarly, to succeed in telling your brand’s side of the story amidst a crisis, you must put a name and a face to what’s happening. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? It could be man-made—for example, a product recall.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place.

Social Media 120

Social Media Conference Media Corporate 120

NewsWhip

DECEMBER 2, 2024

Whether navigating a crisis or identifying the next big story, Timeline ensures you have the tools to respond effectively and with precision. Jaguar swerves into oncoming traffic on X Take the recent example of Jaguar’s announcement of a redesign for its iconic logo.

Reddit 78

Reddit Viral Travel Analysis 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Read on, and disregard at your own peril. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67