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How to Turn Your Brand Crisis into PR Success with Ease

Cision

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271
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The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Adaptive Crisis Response. There are few standards in crisis. Tune in here.

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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. These factors account for both the external legal environment that your business operates in and your internal corporate policies. Economic factors. Legal factors.

Analysis 370
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Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. How should the industry be harnessing social media to create awareness, educate the general public and relay important information to audiences (both internal and external) in times of need? A few words from Melissa Agnes.

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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But, are they a crisis? How to avoid a public relations crisis. For more on crisis simulations and trainings, click here. Unfortunately, there is no shortage of these types of events online.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Media Training.

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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

Crisis 195