PR for Anyone

JULY 28, 2022

I just interviewed someone on my PR Champions show and he summed it up so visually. Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet.

Pitching 130

Pitching Media YouTube Interviews 130

ImPRessions - Crenshaw Communications

APRIL 3, 2020

In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

5W PR

NOVEMBER 25, 2024

Additionally, encouraging executives to participate in speaking engagements, podcasts, and interviews allows them to share insights and expertise with a wider audience. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking to pitch stories around diversity and inclusion?

Enterprise 104

Enterprise Pitching How To Print 104

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. So listen to what’s happening online and use that to pitch your stories.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

Pitching 130

Pitching Television Media YouTube 130

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Write bullets, not novels.

Interviews 120

Interviews How To Media Media Training 120

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000. Here are 3 tips to get you started.

How To 78

How To Media Crisis Pitching 78

Cision

DECEMBER 27, 2016

“Personalize Pitches” – Adriana Stan. This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. Crisis situations are inevitable and always seem to pop up when you least expect it.

Pitching 211

Pitching Crisis Consumer Storytelling 211

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

Pitching 130

Pitching Media Insurance Insurance 130

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?

Skype 170

Skype Interviews Crisis Communications Crisis 170

PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

Crisis 130

Crisis YouTube Video Industry 130

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 197

Media Relations Trends Media Newspapers 197

Bianchi Biz Blog

NOVEMBER 21, 2024

Net exports are projected to make no contribution to GDP growth given that imports are set to rise – pushed by strong demand – while exports of goods are only expected to progressively catch up with their pre-crisis level. Essentially, we know how to successfully place our clients’ stories. of internet users between 16-64 in France.

Marketing 90

Marketing Pinterest Radio Instagram 90

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 29, 2018

An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage. It may want to let a crisis blow over, or just go quiet until the next news cycle, especially if the criticism is undeserved. Everybody’s a critic, including the PR agency.

Apparel 160

Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

She pitched the story, got a reporter to commit, facilitated the interview, and was promised it would run. Orchestrating media interviews. We don’t like to be on the outside looking in when it comes to media interviews or briefings. What keeps PR people up at night. Media ghosting. The PR pro got a hit for the client.

B2B 159

B2B Interviews Enterprise Report 159

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. Have you ever encountered a major brand crisis? Rapid Fire Round.

Television 120

Television Travel Tourism Pitching 120

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

MaccaPR

JULY 13, 2017

What was your most memorable new business pitch experience? “I I could tell the pitch went well, you could feel the chemistry in the room. I remember when we completed a two and a half hour long new business presentation in Iowa for Maytag, which is now owned by Whirlpool. It’s a great profession to be in!”.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight.

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Does your company have a stake in the current opioid crisis? The Cision Blog. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. So she just started pitching, but I know she’s going to have major success with this. We spend two days of getting s**t done.

Media 130

Media Nonprofit Pitching Television 130

Stern + Associates

MARCH 3, 2023

Had he tried to wave away the challenge and say the Great Depression was merely a crisis of business confidence that could be remedied easily, he would have sounded much like his defeated and widely despised predecessor. We advise clients to go into any interview with a similar multi-step plan and call to action.

Communications 118

Communications How To Banking Government 118

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! See if you can pitch a story. PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. There are several challenges facing brands today – trust, crisis in the digital age and the change in how and what content consumers view, share and consume.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. What are the biggest pitching mistakes brands make? Talk to them even when you’re not trying to pitch them. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. Have you ever had to deal with a major brand crisis for any of your clients? Much more goes into the pitching efforts then simply translating a press release from English to Chinese, or the reverse.

Tourism 120

Tourism Travel Conference Crisis 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.) to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98