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In today’s fast-paced digital age, even a single misstep can have far-reaching consequences for a brand’s reputation. A crisis—whether it’s a product recall, data breach, or public relations disaster—can erode trust, damage sales, and potentially lead to business failure.
The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews. Now, let’s dive into the next step.
Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Any crisis manager knows that it’s easier to prevent a reputationcrisis than to clean it up after the fact.
It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Key strategies for crisis communication include providing a rapid response. Tailor pitches to each specific outlet and journalist.
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.
and tell them I worked in crisis communications. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. My reputation is my currency in this profession.
Two years ago this month, Rich Klein , Jonathan Bernstein and I started a weekly Google Hangout where we would discuss the latest and hottest crisis trends and crises in the news. We named it, The Crisis Show. I was honored when Rich invited me back on the show to celebrate The Crisis Show’s two year anniversary.
Can they win back their reputation? It may sound paradoxical, but from a reputation point of view, Huffman should hope that she spends time in jail. Repairing one’s reputation doesn’t have to involve media, and in many cases it’s better to avoid it, lest you appear to be capitalizing on the situation.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.
Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Reputation Risk First.
In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.
We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.
Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Any crisis manager knows that it’s easier to prevent a reputationcrisis than to clean it up after the fact.
This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.
Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Crisis Management and Reputation Management Effective PR mitigates damage and protects a company’s reputation in the event of a crisis or negative publicity.
Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Rather, they complement each other in various ways.
PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. A sudden market shift or crisis.
Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?
What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.
As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog. Treat Every Meeting Like a First Interview.
Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.
A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.
She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.
It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Interviews and Features: Arrange interviews with key media outlets to provide more in-depth information on the content of your press release. In such cases, having a crisis management plan in place is crucial.
Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. Seek out customer feedback through surveys, interviews, and social media monitoring. Use
Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results? Nonexistent or outdated crisis communications planning.
With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function. It’s not a quick fix. Good PR takes time.
It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Press releases are a versatile tool, but theyre not one-size-fits-all.
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. The first statement in crisis response carries great importance, because it sets the tone for what will follow. Facebook dodges blame.
While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that demands immediate attention and proper action. But the truth is that cybersecurity incidents are a threat that can happen to any and every company.
Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. It’s all about thinking ahead and being prepared. Sit up straight.
Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface.
Tone of voice matters While pre-prepared templates and holding statements can be your life line during a PR crisis, the situation looks a little different during business-as-usual. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '. Here are 3 tips to get you started.
In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over the winds of public opinion.
In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.
Can't miss out on print coverage if you want to build a high brand reputation and credibility. PR crisis A yoghurt brand issued a product recall. Reputation management Let's say a CEO of your company gives a controversial interview. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025?
Strong crisis management protects brand reputation. Start by implementing these strategies systematically, measuring results, and refining your approach based on data-driven insights.
When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.
In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.
Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. Interviews were conducted both in person and virtually.
Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. In the end, Tidwell’s best reputation move turns out to be on the playing field, where he works harder, plays better, and talks less –all with the cameras rolling.
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.
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