Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management.

Crisis 133

Crisis Branding Brand Crisis Management 133

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Big rewards don’t always follow big risks, but doing the right thing never goes out of style — especially during a time of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. And this one’s a doozy.

Airlines 159

Airlines Hotels Crisis Reputation 159

Melissa Agnes

FEBRUARY 5, 2018

The important conversation to have with your legal team, prior to experiencing a viral issue or crisis. Crisis Ready. The post FIR: Melissa Agnes and Shel Holtz Discuss Crock-Pot and Tide Pod Challenge Incidents appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Crisis Management 100

Crisis Management Viral Crisis Leadership 100

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. Have you ever encountered a major brand crisis? to viral social media campaigns. . How did you handle it?

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

Shift Communications

SEPTEMBER 22, 2014

So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info!

Report 135

Report Mobile Pinterest Conference 135

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

JULY 16, 2014

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Read on, and disregard at your own peril.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. His name is Dave Oates.

Crisis 78

Crisis Local Facebook Social Media 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So when you do land that interview, you nail it. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. all about speaking from your power.

Pitching 130

Pitching Video YouTube Viral 130

NewsWhip

NOVEMBER 11, 2021

The image below shows a dashboard with a Timeline of interest in the two days up to the Aaron Rodgers interview with Pat McAfee. If you expand our Timeline to focus on public interest, here’s what it looks like before the radio interview. This is perfect for finding the most viral content at any point in time.

Reputation 78

Reputation Branding Brand Reddit 78

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. 4 internal communications strategies for healthcare PR. #1.

Healthcare 88

Healthcare Strategy Communications Policies 88

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. the list is endless. Tina Fey’s book ‘Bossy Pants’ is brilliant.

Creativity 120

Creativity Comparison Consumer Examples 120

Reputation Us

MARCH 16, 2022

In an interview in the New York Times , he revealed he came across protesters in Memphis, where he lived, and decided to make a poster that said, “Birds Aren’t Real,” and join the crowd for laughs. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. “The Truth” is the New Misinformation.

Reputation 78

Reputation Government Film Viral 78

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. I've had male guests say what she said.

Crisis 62

Crisis Viral Government Crisis Communications 62

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. Policing: Of course, some instead serve in the RCMP.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. Policing: Of course, some instead serve in the RCMP.

Report 120

Report System Leadership Exercises 120

Prohibition

JULY 10, 2019

Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

OCTOBER 17, 2011

While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it.

Publicity 93

Publicity Banking YouTube Social Media 93

Barokas

OCTOBER 21, 2020

I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. Created a viral video? Make sure your 2021 plan has a crisis response, and pivots, built in for these possibilities. Have you worked with influencers? Contingency plan.

System 88

System Viral Strategy Survey 88

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Social is an important job, and not one that should be left to an intern – especially in a time of crisis. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 114

Company Survey Pitching Report 114

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

Marketing 75

Marketing Pharmaceuticals Policies System 75

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

The Hoyt Organization

JULY 15, 2024

Also, the viral potential of a well-crafted press release or media statement on social media is quite high, which, again, increases the chances of coverage by the media. They mention how their product addresses a gap she has noted in her coverage and offer an exclusive interview with their CEO.

Media Relations 52

Media Relations Media Real Estate Pitching 52

Bad Pitch Blog

SEPTEMBER 8, 2008

Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them. We had a client (the CEO of an online company) last year who got mad because a guy from WSJ.comwanted to interview him. Oh, and far more interesting in PR tactic-dom too.

Journalism 41

Journalism Real Estate Print Newspapers 41

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. What is your favourite occupation in PR? Why do you work in PR? an innovator.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. What is your favourite occupation in PR? Why do you work in PR? an innovator.

Film 40

Film Crisis Communications Ethics Crisis 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Branding 255

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. The BBC eagerly signed up as William’s partner for his Earthshot climate crisis challenge.

Social Media 60

Social Media Interviews Media YouTube 60

NewsWhip

JUNE 23, 2021

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral.

Data 78

Data Media Energy Analytics 78