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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Small businesses face unique challenges when managing crises without dedicated PR teams or large budgets. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. times higher than those who wait longer.

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Small Business Public Relations

5W PR

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. What will you find in this article?

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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue

Agility PR Solutions

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

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Setting the right earned media objectives for your brand

Onclusive

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Here are some common objective-setting pitfalls: We sometimes see that growing organizations or small businesses compare themselves to category leaders and end up setting unrealistic goals.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. The result? So what can they do? What’s the point? “I

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Financial Relief for U.S. Agencies During The Coronavirus Crisis

Buzzstream

based small to medium sized businesses in the form of a collection of programs that can significantly mitigate the impact of the current economic situation we find ourselves in. Senate Small Business and Entrepreneurship Committee’s “ Small Business Owners Guide to The Cares Act. ”. Who does it help?

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