Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Crisis communication plan Statistically, crises are not that likely to happen to your brand.

Writing 104

Writing Communications How To Internal 104

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. The #NA14 Crisis. Given the recent Salesforce NA14 crisis, we’ve mapped out actionable steps for a potential crisis. Listening Won’t Stop A Crisis. Social listening won’t stop a crisis from happening. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. 3 steps Step 1: Define goals and KPIs Before diving into your brand analysis process, establish clear objectives. Enhance brand equity?

Analysis 104

Analysis Brand Branding How To 104

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. No measure of success. The silver-bullet theory. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Prowly

FEBRUARY 28, 2025

It supports crisis management because advocates often come to a brands defense during crises, countering negative press with their positive experiences. FIND BRAND ADVOCATES WITH PROWLY How to measure brand advocacy There are tangible ways to measure the effectiveness of your brand advocacy program.

Brand 104

Brand Branding Employee Case Study 104

Onclusive

NOVEMBER 10, 2021

Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. And our built-it reporting templates simplify generating actionable insights from billions of data points being collected every day. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

NewsWhip

OCTOBER 3, 2023

For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins. You could create an alert for any coverage of that product that breaks a certain level of engagement and have it sent straight to a Product Launch Coverage channel, containing any key stakeholders.

Product Launch 97

Product Launch Data Crisis Measurement 97

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. There are other important measures to employ at the first signs of negative press as well.

Airlines 136

Airlines Reputation Product Launch Crisis 136

5W PR

AUGUST 9, 2024

Manage crises In the face of a crisis, influencers can help manage negative sentiment and restore brand reputation. Launching new products Generate excitement and anticipation for new product launches by partnering with influencers to create exclusive content and teasers.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

5W PR

JULY 16, 2024

Short-term impact Influencer campaigns often center on single product launches or events. Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges. This media amplification extends the campaign’s reach and adds a layer of legitimacy.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

AUGUST 26, 2024

When consumers share their experiences with a product on social media, it creates a sense of social proof and builds trust among potential customers. By curating and amplifying UGC, brands can leverage word-of-mouth marketing and foster a loyal community around their product.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone.

Product Launch 78

Product Launch Print Measurement Consumer 78

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 113

Interviews Publicity Technology Social Media 113

PR in High Definition

AUGUST 28, 2024

Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. When setting objectives, use the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Plan for Crisis Management – Even the most well-executed PR plans can face unexpected challenges.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Prohibition

AUGUST 29, 2023

Measure success : Set metrics to measure the success of your food PR campaign. By following these steps and creating a comprehensive food PR plan, you can maximise the impact of your launch and increase the chances of success. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. Year of employer branding.

Marketing 213

Marketing Content Marketing Data Social Media 213

Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? ” The financial crisis of 2012? Tough to measure success here without seeing Target’s analytics. Yeah, I’m not buying in.

Social Media 60

Social Media Product Launch Instagram Media 60

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. By effectively managing brand reputation, retailers can maintain customer trust and loyalty, even in the face of challenges or a crisis.

Retail 62

Retail Marketing Analytics Social Media 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Doctor Spin

MAY 21, 2023

The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Crisis communications. Retainer PR agency. Single PR project.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news. Measurement tools only go back 30 days. You can also see conversions this way (hello, ROI!). Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40

Presspage

FEBRUARY 5, 2025

5 Features : Media Database, Contact/Campaign Management, Media Distribution, Monitoring, Impact Measurement, Keyword Targeting, Dashboards Muck Rack is a PR & distribution software that integrates a media database, pitching tools, monitoring, and reporting into a single platform. Muck Rack G2 rating: 4.6/5 Prezly G2 rating : 4.3/5

Tools 78

Tools Enterprise Analytics Software 78

MaccaPR

NOVEMBER 4, 2014

When the NFL “We’ll Fine You If You Don’t Wear Bose Headphones” crisis hit, Bose appeared unprepared to connect with consumers via social media, while Beats was ready to mercilessly stomp on Bose online. You have a tech company that’s culturally inept,” gloated Jimmy Iovine of Beat’s crisis response. Join the Beats Army.”

YouTube 118

YouTube Brand Branding Video 118