ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Garrett Public Relations

MARCH 18, 2020

One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. As fellow public […]. Or Shouldn’t We?

Pitching 195

Pitching Media Publicity Crisis Management 195

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 170

Report Pitching Media Survey 170

Presspage

OCTOBER 14, 2024

Here are 3 must-have tips on how to respond to media inquiries during business-as-usual to win media coverage. How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. The following section will clear up any confusion. Here are 3 tips to get you started.

How To 78

How To Media Crisis Pitching 78

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis.

Pitching 136

Pitching Media Privacy YouTube 136

5W PR

NOVEMBER 12, 2024

By weaving compelling narratives, securing media coverage, and organizing targeted events, PR professionals can generate significant buzz around a new product or service, capturing the interest of potential customers and industry influencers.  PR can facilitate partnerships, arrange joint ventures, and coordinate cross-promotional activities. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

PRSay

JULY 10, 2019

Let me share an experience that a few of you can relate to and what it taught me. You know the feeling when a sudden crisis hits. It’s the same when you write pitches and follow-up emails. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. But it wasn’t there!

Pitching 139

Pitching Travel Airlines Writing 139

Prowly

FEBRUARY 13, 2025

This gives you an advantage and the ability to keep always one step ahead as well as nip any potential crisis in the bud. Thanks to it you have the possibility to put down a crisis before it gains momentum. This platform offers comprehensive features tailored to enhance public relations efforts. How to do it?

Software 104

Software Reputation Examples How To 104

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

Marketwired

JANUARY 8, 2016

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. Even the media use social to share breaking details on stories.

Media Relations 100

Media Relations Media Crisis Pitching 100

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. Rule #1: The shorter the pitch, the better. If you’re on the receiving end of thousands of daily pitches, you need to skim fast, or ignore most of your email. The same is true in media relations.

Pitching 197

Pitching Conference Internal International 197

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. You should be extremely selective and strategic with who and what you pitch.

Skype 206

Skype How To Crisis Pitching 206

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Sword and the Script

DECEMBER 16, 2021

social media, content, etc.). The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. Read the whole post: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR.

Publicity 174

Publicity Survey Pitching Creativity 174

5W PR

FEBRUARY 4, 2025

Media relationships have fundamentally shifted over the past decade. Newsrooms now operate with smaller teams, tighter deadlines, and an endless stream of pitches flooding journalists’ inboxes. Review a journalist’s recent articles, social media presence, and stated interests before making contact.

Media 78

Media Crisis Pitching Twitter 78

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 117

Agency Crisis Communications Consumer 117

5W PR

JANUARY 26, 2025

Media Relations and Journalist Targeting AI has transformed how PR professionals connect with journalists and media outlets. This precision targeting increases pickup rates by ensuring pitches reach journalists most likely to cover the story. AI systems also help prevent crises by identifying potential issues early.

Publicity 78

Publicity System Crisis Management Analysis 78

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Monitor the media environment.

Resources 214

Resources Pitching Television Radio 214

Prohibition

AUGUST 14, 2024

We’re constantly seeking out ways to further enhance our media relations strategies and build stronger connections with key journalists. AI For Smarter Outreach Identifying relevant journalists: It’s fair to say that one of the most time-consuming aspects of media relations is finding the right journalists to pitch to.

Media Relations 62

Media Relations Media Pitching B2C 62

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

Creativity 88

Creativity Pitching Small Business Media 88

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. What do you hope to accomplish in your new role as director of media relations at ABB? What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. (I know… Moderation, Carrie, moderation!)

Interviews 174

Interviews Real Estate Media Pitching 174

Ishmael's Corner

JULY 10, 2019

The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of.more.

Pitching 105

Pitching Storytelling Corporate Communications 105

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Landis PR

JANUARY 28, 2025

Earned media placements in reputable outlets can significantly boost your visibility and credibility. Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Shift Communications

FEBRUARY 25, 2019

Similar to the PR world, it’s always important to have a plan in place – whether it’s an overarching PR plan to help strategically meet your client’s goals, or a crisis plan to put in action when needs arise. However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites.

Travel 140

Travel Crisis Pitching System 140

Landis PR

NOVEMBER 4, 2024

Image courtesy of Pixabay By Brianne Miller In today’s fast-paced digital world, staying current with media relations and PR trends is essential for communications professionals. Each episode provides inspiration for crafting more engaging press releases, pitches and content.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Prowly

FEBRUARY 25, 2025

Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more.

Tools 104

Tools Software Enterprise Crisis Management 104

The Hoyt Organization

JULY 15, 2024

If your business struggles with gaining media coverage and visibility, we are here to help. You can turn around your situation by mastering media relations. This article shares expert media relations tips to help you master media relations and boost your business’s coverage.

Media Relations 52

Media Relations Media Real Estate Pitching 52

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities.

Resources 195

Resources Technology Data Measurement 195

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. com” company), not to mention all the issues management and crisis prevention she did behind the scenes.

Measurement 111

Measurement How To Strategy Pitching 111