The Proactive Report

MARCH 21, 2017

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

Communications Conversations

SEPTEMBER 14, 2017

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” Sure, classes exist that cover social media and digital marketing at the University of Minnesota and the University of St. Or, there are social media certificate programs.

Media Training 0

Media Training Training Social Media Media 0

5W PR

NOVEMBER 25, 2024

Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps. Media training can also help executives deliver clear, concise, and impactful messages during interviews.

B2B 78

B2B Company Crisis Management Measurement 78

Melissa Agnes

JANUARY 18, 2015

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The real-time news cycle and how it impacts in a crisis.

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Training Crisis Media Training Crisis Management 113

Shift Communications

JULY 19, 2017

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. And since a single employee can talk about the company to thousands of external stakeholders at once through social media, the company must take steps to control its narrative.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Share some positivity. Be a helper.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Keep social media top-of-mind. “It’s imperative to have a spokesperson fluent in social media,” she warns.

Interviews 206

Interviews Media Advertising Advertising 206

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Presspage

JANUARY 21, 2025

It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). Relevance in a digital landscape Press releases remain a staple for journalists and media outlets because they are concise, structured, and easy to distribute. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? However, crisis comms isnt just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on the Polaris bog about media interview and presentation skills.

Interviews 133

Interviews Media Training Media Training 133

Solo PR Pro

JUNE 11, 2019

Communications professionals know having a PR crisis plan in place is invaluable. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Whether a major event or a minor blunder, how a PR crisis is handled impacts a client’s livelihood and everything they have built.

Crisis 61

Crisis Airlines Infographics Crisis Communications 61

PRSay

MARCH 25, 2019

Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed. There is an understandable temptation to tell employees more than you would want the public to know about a situation.

Internal 156

Internal International Communications Employee 156

PRSay

OCTOBER 13, 2021

When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Shaw said his team looks for “the characteristics of a charismatic story” that might spread and undermine trust in the company, even from a social media account with a small following.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. Have you ever had to deal with a major brand crisis?

Social Media 120

Social Media Reputation Crisis Media Training 120

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

PRSay

MARCH 18, 2020

Monitor the media environment. Media interest in this story will continue until the public health crisis abates. For example, a producer recently told us that they’re specifically looking for medical stories unrelated to the virus this week, and we’ve found that strong, timely pieces with a news hook can still find a home.

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Resources Pitching Television Radio 214

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

APRIL 23, 2020

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

5W PR

AUGUST 1, 2024

Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements. Clear and timely messaging During a crisis, the public urgently seeks information.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. CRISIS SIMULATION.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training. The great majority of those aware of President Ali’s interview will only have seen the two-minute clip that circulated on social media.

Interviews 193

Interviews How To Media Viral 193

The Hoyt Organization

JULY 22, 2024

Organizations used to rely on a designated spokesman when interacting with the media. But with social media and round-the-clock news cycles, an increasing number of executives are leading the charge in public relations. Senior executives must therefore be proficient in managing media relations.

Media 79

Media Training Ethics Media Training 79

5W PR

OCTOBER 7, 2024

Leveraging Media Relations PR professionals often maintain established relationships with journalists and media outlets, providing valuable access to media channels and ensuring messages effectively reach the target audience. Crisis Management In the fast-paced digital world, crises can emerge unexpectedly.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Communications Conversations

SEPTEMBER 10, 2020

Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. This ensures an accurate and positive representation of AI in the media landscape.

Privacy 78

Privacy Media Transportation Crisis Communications 78