ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. From print to digital.

Communications 148

Communications Crisis International Internal 148

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. I’ve learned that if you don’t authentically love and believe in the product, media professionals aren’t going to believe your pitches. Have you ever encountered a major brand crisis?

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It will include reputation management, crisis management, brand enhancement and media relations. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. or even printing out a hard copy – the difference in format can be valuable to helping you edit. Ask yourself the questions below to see if your agency is focused on the less tangible aspects of the PR partnership.

Agency 136

Agency Print Course Travel 136

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially helpful in times of crisis or turmoil. And this year was no exception.

Pitching 96

Pitching Print Report Measurement 96

5W PR

SEPTEMBER 13, 2024

Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior. T hen, the organization can start pitching relevant stories and providing journalists with newsworthy information that aligns with their beat.

Media 78

Media Hotels Reputation Crisis Management 78

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. For more interesting articles from us check out these posts: How to prepare for a crisis plan. How to pitch to journalists .

Print 112

Print Trends Agency Media Relations 112

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 104

Marketing SEO Writing Engineering 104

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72

Writing Branding Brand Construction 72

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. All the basic advice still applies (timeliness, relevancy and newsworthiness). Don’t dangle “exclusive” for a mediocre idea.

Survey 113

Survey Industry Leadership Study 113

Wadds Inc.

APRIL 17, 2024

The deadline for pitch submissions is Friday, 17 May. All eyes are on our political parties as we prepare for a general election during the continued cost-of-living crisis,” said. and published by #FuturePRoof in ebook and print formats. It will be based on a series of essays of 800-1,200 words in length. director. “We

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Polaris

SEPTEMBER 4, 2014

And if your business is faced with an issue, one misstep could turn it into a full-blown crisis that threatens your organization’s very existence. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? Experienced pros have developed and pitched countless stories in their careers.

Publicity 100

Publicity Interviews Reputation Construction 100

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Prevent a crisis or cut down on response time. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

Rock the Status Quo

MARCH 30, 2015

It could help manage crisis control by allowing brands to quickly move a public conversation to a private chat almost seamlessly. Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Have a PR strategy can help with crisis Management. Sometimes a crisis simply can’t be avoided. How to pitch to journalists .

Publicity 62

Publicity Brand Branding SEO 62

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. 8) A Serious Crisis Communications Plan.

Publicity 107

Publicity Radio Crisis Crisis Communications 107

Sword and the Script

NOVEMBER 26, 2019

To that end, you can use retargeting to pitch earned media as opposed to an advertisement. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement. A good print ad in the analog world could drive coverage too.

Publicity 105

Publicity Media Advertising Advertising 105

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S.,

Sports 113

Sports Retail Local Report 113

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. And, please, keep it relevant and know who you are pitching to. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Media 59

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. They can pitch your new product or menu item to the media, secure media coverage, and arrange interviews or product reviews. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Brainstorm contingency and crisis management plans. Legal, HR, sales and IT are, at their core, people—with motivations, uncertainties, confusion and fear.

Marketing 87

Marketing Resources Technology Internal 87

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Print outlets have been dying, okay let''s call it changing, for a while. The take away for PR is clear: You need to look for every other place but the print media to pitch, because ink-stained pages are only picked up if you step on them after they are dropped in public places.

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

AUGUST 9, 2016

It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. The search engine was followed by 2) pitches (from known sources), 3) breaking news, 4) social media and 5) press releases. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. We want to do the best for our clients, looking at what they can achieve on and off the pitch, to build their brand but also give back.’. He came to us asking for representation,’ says Yormark.

Sports 60

Sports Government Agency Pitching 60

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

PR 20/20

AUGUST 9, 2016

Crisis communications. If your content isn’t relevant to their audiences, don’t waste their time (or yours) blasting out pitches and press releases to them. Pull editorial calendar information: Traditional print publications often publish editorial calendars that show the topics they plan to cover throughout the year.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40