PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

Crisis 130

Crisis YouTube Video Industry 130

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Louis for 11 years in a row by Small Business Monthly.

Conference 202

Conference Training Small Business Leadership 202

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. How much of a crisis, you ask? Should you plan for this type of risk in your crisis plan?

SEO 124

SEO Engineering Crisis Crisis Management 124

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! See if you can pitch a story. PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

AUGUST 18, 2022

But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. So she just started pitching, but I know she’s going to have major success with this. We give them their ideal interview. It’s just amazing. as an expert.

Media 130

Media Nonprofit Pitching Television 130

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction). His hard-earned experiences recounted in the book make it credible (no small feat for a business book).

Pitching 40

Pitching Small Business Insurance Insurance 40

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. For example, if more regulation will hurt your business although it seems to be the popular opinion, don’t be afraid to articulate why you have an opposing view. Don’t be afraid to take a controversial stand on an issue that’s influencing your industry.

Banking 79

Banking Financial Advertising Advertising 79

Cision

SEPTEMBER 14, 2015

A common question that trips executives up, Brad says, is “What does your business do?” To handle this successfully, discuss the problem the business solves first. To paraphrase Brad’s example: “If you’re a small business owner, you might want to export your product to foreign markets but you might not be able to do it alone.

Interviews 120

Interviews How To Media Media Training 120

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

eBook 84

eBook Agency Advertising Advertising 84

Remote PR Jobs

SEPTEMBER 25, 2023

Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” It is updated weekly and runs the gamut of topics and provides a great look into niche news stories that can be helpful for crafting pitch ideas. Business 24. Throughline “The past is never past.

Pitching 100

Pitching Interviews Trends Journalism 100

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. To find out more about how PR can positively impact your business, product or company goals, get in touch.

Print 112

Print Trends Agency Media Relations 112

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. He is certainly no stranger to working with other solos and small businesses when his client work requires it, though. “My My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

The Stalwart Blog

NOVEMBER 6, 2015

For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Are there new sections? Has the editorial staff changed?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Sword and the Script

AUGUST 12, 2014

Even as I transitioned to other firms, I found myself being willingly recruited – indeed I might have helped that notion by volunteering – to the RFP process and often also tagging along on sales pitches.

How To 123

How To Film Agency Corporate 123

Prohibition

JULY 7, 2023

They work closely with their clients to develop comprehensive PR strategies that align with their business goals. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. How do you handle crisis situations? How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Beyond PR

OCTOBER 31, 2017

This gives you the opportunity to launch your crisis communications plan if necessary. Don’t put all your efforts in pitching and getting media placement to waste by simply throwing your hands up rather than dealing with measuring results. And speaking of brand perception: it can fluctuate wildly with a single negative mention.

Measurement 65

Measurement Media System Small Business 65

PR for Anyone

OCTOBER 13, 2022

Many people are already established in their business but they want to go to the next level of being known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. And you’ll drastically reduce your time spent pitching for work. #24: In your business life, keep your head on. Don’t be afraid to be different. It works for me. 24: Learn from Related Industries.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. Crisis public relation strategies. Of course, all of this activity is highly time intensive, and it’s not uncommon for even small businesses to outsource PR contracts to gain the expertise they need for the job. Write and distribute press releases.

Publicity 48

Publicity Advertising Advertising Tools 48

Garrett Public Relations

JULY 8, 2024

Have you ever gotten an unexpected call or email from a reporter? What did you do first? If you answered, “Panic!” ” – you’re not unlike many clients I’ve encountered. Reputation management is all about proactively handling media requests, whether or not they were anticipated.

Report 74

Report Reputation Publicity Small Business 74

Sword and the Script

MAY 5, 2016

But it’s highly competitive and it’s gotten tighter every year since the financial crisis of 2008. Today, with all the necessary paperwork and permits in hand, I’m declaring this a business. And though I didn’t plan it this way – it is just in time for national small business week ! market alone.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? National Women’s Small Business Month. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. Think about what you can pitch in October. It’s almost October. National Stamp Collecting Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. We protect meetings from “Zoom-bombings” and give “elbow bumps.” She wasn’t.

Communications 199

Communications Viral Fashion Public Affairs 199

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. spending all day pitching old media, you are soon going to be stuck with very little to do. They''re asking: 1. Will their cuts be followed by mega-ones on our side?

Journalism 41

Journalism Real Estate Print Newspapers 41

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Just excuses and misdirection.

Web 40

Web Pitching Local Writing 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. This underscores the need for a robust digital presence.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Cision

APRIL 5, 2017

Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Engagement Over Scale.

Report 225

Report Media Advertising Advertising 225