PRSay

JUNE 23, 2021

Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Build a dedicated cyber-crisis team. Here are six things to think about: 1. Make key decisions ahead of time. Exercise regularly.

Crisis 146

Crisis Insurance Insurance Exercises 146

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 148

Technology Study Communications Survey 148

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. It’s not always about crisis management. Here are some of the most common. . To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 146

Publicity Privacy Crisis Communications Ethics 146

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

Reputation 180

Reputation Privacy Banking Ethics 180

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. What’s your crisis PR background? In technology PR work, there is no shortage of land mines. In B2B tech, the threats can be even worse, with data privacy and compliance issues potentially often lurking below the surface of the public conversation.

B2B 159

B2B Apparel Product Launch Agency 159

Reputation Us

DECEMBER 19, 2024

RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image. Impact : Customers, employees, or investors may lose confidence in the companys ability to stay on the forefront of technology, damaging confidence.

Reputation 60

Reputation Ethics Employee Government 60

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. Cassie Zachariou describes the challenge of giving BBC News’ Fergus Walsh access to an intensive care unit (ICU) to convey the severity of the crisis. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

APRIL 6, 2018

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase.

Government 149

Government Wikipedia YouTube Google 149

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen.

Facebook 157

Facebook Reputation Mobile Privacy 157

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Crisis interrupted.

Communications 145

Communications Crisis Internal International 145

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When the story direction is questionable. . Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda.

Interviews 160

Interviews Media Local Privacy 160

5W PR

MAY 31, 2024

Crisis control in the digital era Despite stringent precautions, cyberattacks can still happen. Readiness A well-thought-out crisis communication plan, in partnership with PR experts, prepares the company to react swiftly and effectively during a data breach or security incident. A step ahead PR is more than crisis reaction.

Industry 78

Industry Privacy Crisis Crisis Communications 78

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17. ” ~ Prof.

Writing 210

Writing Communications Marketing B2B 210

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Here, technology isn’t about entertainment. To protect against these risks, a strong crisis communication plan is essential.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Emerging targeting technologies. That coverage will also likely lead to more opportunities for the spokesperson: additional interviews, panels and speaking engagements, for example.

Company 136

Company Interviews Reputation Privacy 136

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. These technologies are pivotal in identifying and mitigating threats in real-time.

Education 112

Education Employee Measurement Agency 112

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Clear and timely messaging During a crisis, the public urgently seeks information. Transparency remains essential, balanced with the need to protect patient privacy.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 212

Marketing Content Marketing Data Social Media 212

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. But how can IROs make the most of these new technologies?

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Embracing this technology helps companies meet investor needs and solidify lasting relationships. Ensuring data privacy is paramount as companies use extensive data for insights, necessitating strict measures to safeguard sensitive investor information. But how can IROs make the most of these new technologies?

Analytics 78

Analytics Data Ethics Privacy 78

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . What is Predictive Crisis Management? .

Media 88

Media Data Crisis Reddit 88

Mark My Words

JULY 29, 2016

For brands in crisis or disrupted technology the future is always all or nothing. In Pokemon’s case this throwback quality of the content puts a technology that raises a number questions on the ethics of data use and privacy in a package that is reassuringly familiar. In reality doing nothing can be the best approach.

Privacy 60

Privacy Ethics Technology Leadership 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings.

B2B 60

B2B Leadership Crisis Communications Technology 60