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Crisis Management: Knowing When a Crisis is Over 

Ronn Torossian

In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery.

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Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. There is simply no better instrument during a widespread crisis than communications. People need more right now.

Crisis 464
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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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How to create a crisis communication plan? 

Remote PR Jobs

How to deal with a Public Rela tions crisis? With a Crisis Communication Plan. No one wants to face a PR crisis, but they happen—even to the most prepared brands. You can use an effective Crisis Communication Plan to navigate it. What is a Crisis Communication plan? The good news? Centralize Messaging.

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What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. DON’T go to extremes.

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Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences. A crisis can lead […].

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Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges

Agility PR Solutions

Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons. Without a solid crisis communication plan, a minor issue can quickly spiral out of control.