ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. How Slack helps PR pros. PR pros are communicators.

Mobile 310

Mobile Meeting Customer Service Survey 310

Cision

JULY 27, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Report 106

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Consistency across all channels helps reinforce the companys commitment to resolving the issue.

Crisis 78

Crisis Brand Branding Case Study 78

Presspage

DECEMBER 20, 2024

While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems. Negative online reviews: Customers complain about your product or service on social media.

Reputation 78

Reputation Crisis Trends Customer Service 78

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Provide talking points for customer-facing employees. Restoring Trust After Data Breaches Healthcare data breaches averaged $10.1

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Crisis Communications Reputation 195

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Cision

DECEMBER 2, 2015

By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities.

Brand 120

Brand Branding Employee Social Media 120

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. You can tweet as much as you want, but if you’re not listening to what your influencers, employees, competitors, prospects and customers are saying, you might as well throw in the towel.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? They want to know why a company exists and what its brand stands for. What does it value? Why does it matter?

Marketing 173

Marketing Creativity Storytelling Privacy 173

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 73% are willing to pay more for the product or service. 66% are more willing to share their data with a company they trust.

Brand 112

Brand Branding Survey Customer Service 112

5W PR

APRIL 25, 2023

By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. AI has access to vast amounts of data and can identify hidden patterns and insights. Improved Data Management B2B AI aids businesses in data management.

B2B 97

B2B Customer Service Data Analytics 97

5W PR

APRIL 5, 2025

Employees need clear direction and regular updates to maintain productivity and morale. A well-planned communication strategy ensures consistent messaging across all channels and stakeholder groups. Internal communication proves just as crucial as external messaging during a crisis.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Onclusive will supply the media monitoring data for that component. Separately, Cision said it’s Falcon.io Also, see this new PR tech briefing on Muck Rack.

Instagram 160

Instagram Technology Resources Employee 160

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Choose awards wisely. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics. We are in an age of PR Tech and data literacy.

Social Media 113

Social Media Media Infographics Community 113

Prowly

APRIL 10, 2025

If you're small enough, tracking this metric manually is easy and your social media dashboards can tell you the bulk of the data you need to know. Source: G2 This kills two birds with one stone: potential customers can see social proof when considering your products or services and you can reuse the best reviews for your future content.

Brand 104

Brand Branding How To Measurement 104

Waxing UnLyrical

MARCH 19, 2013

I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? The changing narrative. apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Sword and the Script

APRIL 23, 2019

If the country is divided, you can bet for most companies, their employees and customers are too. For example, Patagonia weighing in on environmental issues probably resonates with their customers. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 150

Technology Study Communications Survey 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JANUARY 16, 2024

They employ 20 employees. Propel has used this data in aggregate to publish their Barometer reports. It’s important to realize that these reports aren’t surveys or opinions, but rather data based on real pitching processed through their system. Propel can also ingest Google Analytics data with a “read-only” connection.

Software 156

Software Pitching System Analytics 156

Cision

OCTOBER 16, 2017

Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc., But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. How does this actually drive value for the business.”.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 15, 2022

Several vendors do the same and they all make UX improvements to how the data is displayed in their platforms. This saves users in terms of both system clutter and data costs. Some vendors have time limits, and you lose your data after a period of time. This means the design is intuitive and the data displayed is real-time.

Tools 165

Tools Media Software Analysis 165

Sword and the Script

NOVEMBER 5, 2019

1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

International 72

International Internal Data Media 72

Sword and the Script

FEBRUARY 17, 2015

There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Anyway we slice the data, existing customers have an impact on new business too – especially true as the sales size grows. Good Customer Service is Good Marketing. Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Beyond PR

JULY 28, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Employee 80

Employee Journalism Data Technology 80

Waxing UnLyrical

MAY 2, 2013

It’s not perfect, but it is a good idea generator – a place where you can be inspired and then go get more specific data about search volume in other ways. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Google Analytics.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

MARCH 2, 2021

Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Proof Analytics partnered with Mettle Capital to deliver environmental, social and governance (ESG) data for investor relations. Why compare Propel to these two – and not any of the other new companies that are also promising?

Company 161

Company Tools Technology Software 161