Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement. Data Journalism. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Corporate 370

Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement.

Measurement 120

Measurement Customer Service Data Education 120

5W PR

NOVEMBER 29, 2024

However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.

Airlines 78

Airlines Marketing Travel Policies 78

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution.

Privacy 78

Privacy Marketing Advertising Advertising 78

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

FEBRUARY 23, 2016

Stay one step ahead with Cision’s “The 9-Step Guide to Measuring Social ROI.” The free tip sheet provides communication professionals the insights and tactics needed to track, measure and prove how important your social efforts are to your brand’s success. Measuring social’s impact is not a one-and-done deal. Bottom Line.

Measurement 120

Measurement Customer Service Meeting Data 120

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

Onclusive

APRIL 5, 2018

Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Is it easy to use?

Software 199

Software Analytics Customer Service Comparison 199

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Data Closes Deals.

Data 106

Data Meeting Measurement Report 106

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. Data shows that businesses that conduct post-crisis reviews are 31% more likely to handle future incidents successfully.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

NOVEMBER 27, 2024

Prioritizing Customer Experience Exceptional customer service is paramount for attracting and retaining visitors. Train the staff to provide personalized service and go the extra mile to exceed expectations. This not only benefits the casino but also contributes to the overall vibrancy of the destination.

How To 78

How To Marketing Hotels Local 78

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Prakkypedia

SEPTEMBER 13, 2020

A recent piece in PR Daily succinctly outlined some terrific tips for gaining credibility for the comms craft from the C-suite – all via expanding your understanding of what the organisation would like to measure and achieve. This included ‘making friends’ with information keepers in an organisation, and I couldn’t agree more.

Measurement 92

Measurement Customer Service Web Course 92

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 11, 2016

or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Have a strong story to tell – both a founder story and a product or service “origin” story. While working with Wearsafe we leveraged data gleaned from working with colleges, security experts and others to craft a position.

Communications 253

Communications Data Local Survey 253

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. When measuring brand visibility, it's essential to differentiate it from brand awareness. A Guide: How to Measure Brand Sentiment in PR?

Brand 104

Brand Branding How To Engineering 104

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. Using twelve months of data is useful.

Measurement 100

Measurement Analytics Google SEO 100

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Big Data 100

Big Data Data Publicity Analytics 100

5W PR

FEBRUARY 17, 2025

This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. For example, after a data breach, a company might implement stricter security measures and conduct regular audits to prevent future incidents.

Crisis 78

Crisis Brand Branding Case Study 78

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 179

Media Relations Media Print Software 179

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Corporate 195

Prowly

APRIL 10, 2025

Outcome: Customers were able to return these too-revealing pants. And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide. So nothing will catch you off guard.

Social Media 104

Social Media Reputation How To Media 104

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

Publicity 122

Publicity Marketing Healthcare Television 122

5W PR

MARCH 18, 2025

When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Provide talking points for customer-facing employees. Restoring Trust After Data Breaches Healthcare data breaches averaged $10.1

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Retail 120

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy.

Strategy 120

Strategy Customer Service Social Media Software 120

Presspage

DECEMBER 20, 2024

Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly. Continuing with the previous example, after agreeing on your customer-focused position, you decide to acknowledge the delay openly.

Reputation 78

Reputation Crisis Customer Service Trends 78

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? and then measure before and after your campaign. Tough to measure” wins. You’ve launched your new service to the world, and those (measured) leads are coming in!

Measurement 105

Measurement Customer Service Survey Creativity 105

Cision

FEBRUARY 2, 2016

With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads. Turn to a single platform that can monitor, track and analyze your social efforts in real time. Images via Pixabay: 1 , 2.

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Decide on a frequency that works best for your brand.

Brand 120

Brand Branding Nonprofit Software 120