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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A social media manager loses their temper in a customer service post on Facebook. But does everyone who holds the reins know how to use it well and exercise good judgment? If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.

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Does Your Crisis Scenario Plan Need Some Love?

Cision

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Heck, bust this thing out and use it as a team-building exercise.

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Managing PR During A Health Tech Crisis

5W PR

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

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How to Create a Media Kit

5W PR

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • it can exercise some control over who chooses to write about and how they portray the brand.

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Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

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Infographic: The Perennial Customer Revolution

Sword and the Script

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. And yet it hasn’t. Litmus test?

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?