Remove Customer Service Remove Employee Remove Financial
article thumbnail

Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. Choose team members who demonstrate good judgment and stay calm under pressure.

article thumbnail

The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition.

Branding 231
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.

Strategy 370
article thumbnail

Key Principles Of Crisis Management

5W PR

Research from Deloitte indicates that organizations with established crisis management programs recover more quickly and experience less financial impact than those without such preparations. Employees need clear direction and regular updates to maintain productivity and morale.

article thumbnail

Managing PR During A Health Tech Crisis

5W PR

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60
article thumbnail

The Value of B2B AI

5W PR

It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. AI-powered chatbots and virtual assistants can provide 24/7 support, improving response times and reducing the need for human customer service representatives.

B2B 97
article thumbnail

Five Ways Social Media Makes your Planning Process More Strategic

PRSay

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)