Onclusive

JUNE 1, 2023

Using deep social listening of journalist and thought leader commentary, you can build target media lists by identifying who is writing about your industry and pitch them the most relevant and timely stories. And with many journalists covering multiple niches and hopping from one freelance gig to another, this is invaluable.

Strategy 370

Strategy Communications Reputation Measurement 370

Presspage

DECEMBER 20, 2024

Top tip: Stay plugged into industry news and resources relevant to your field. While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems.

Reputation 78

Reputation Crisis Customer Service Trends 78

Shift Communications

SEPTEMBER 13, 2016

You should be – a can-do outlook is a boon in this fast-paced industry. PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked.

Customer Service 60

Customer Service Course International Internal 60

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Look at your industry for additional scenarios that might be playing out right before your eyes. You can’t know what’s missing or needed if you aren’t familiar with your current scenarios and action steps.

Crisis 220

Crisis Crisis Communications Exercises Crisis Management 220

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Industry competitions usually require entry reports of anywhere from 500 to 1500 words.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Educate future customers. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Look to Twitter to find journalists covering your industry. To get started, here are three ways to build a more successful social strategy: 1. Does your PR team need to increase media coverage?

Strategy 120

Strategy Customer Service Social Media Software 120

Prowly

APRIL 10, 2025

In other words, what percentage of the total mentions in your industry belong to your brand? Share of Voice in Prowly To calculate your SOV , you'll need the total coverage in your industry, which is very hard to pull off manually. However, you can do it automatically with Prowly and other PR tools. For example.

Brand 104

Brand Branding How To Engineering 104

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? The impact of AI is debatable, but in one respect at least, Ravikant is on to something.

Marketing 173

Marketing Creativity Storytelling Privacy 173

5W PR

APRIL 5, 2025

Organizations must evaluate potential threats specific to their industry, location, and operations. Employees need clear direction and regular updates to maintain productivity and morale. This plan should outline specific procedures, responsibilities, and communication protocols for various crisis scenarios.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 149

Video Case Study Agriculture B2B 149

Flack's Revenge

DECEMBER 7, 2020

The phrase by itself won’t do much for you – it has become a cliche’, one of those industry tropes right up there with killer app , origin story and the more recent unicorn. They can build a better interface or “wrapper” and brand on processes and customer service. Ah, were it so easy. Secret Sauce in IT.

How To 194

How To Wikipedia Engineering Web 194

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy.

Social Media 120

Social Media Real Estate Media How To 120

Communications Conversations

JUNE 11, 2019

To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me). In fact, it’s a huge surprise when you DO have a great customer experience!

Banking 92

Banking Customer Service Construction Local 92

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. Productivity Isn’t Just the Culture.

Company 94

Company Employee Customer Service Strategy 94

David PR Group

MARCH 16, 2020

The big victims so far are the cruise lines and many areas of the hospitality industry, but even ancillary industries are at risk. Be sure your business and your employees are following the advice of the CDC and your local government – otherwise, you risk brand damage if you appear callous. I looked for similar news from VRBO.

Communications 106

Communications Brand Branding Policies 106

5W PR

OCTOBER 10, 2024

Thought Leadership Positioning a brand as an industry leader helps differentiate it from competitors and attract customers seeking expertise and innovation. Arranging interviews, contributing articles, and participating in industry events showcase a brand’s knowledge and expertise.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

FEBRUARY 8, 2021

If the pandemic was a blessing to anyone, the digital industry can certainly give thanks for that. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry. Bad customer service headed the list of complaints followed by poor self-service.

Customer Service 88

Customer Service Policies Analysis Training 88

5W PR

APRIL 25, 2023

AI is now essential for businesses in all industries. By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. Customer data analysis helps AI identify potential customers for a product or service.

B2B 97

B2B Customer Service Data Analytics 97

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Corporate 195

Waxing UnLyrical

DECEMBER 20, 2012

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. So what can you do?

Community 101

Community Facebook How To Web 101

Landis PR

JANUARY 23, 2023

This place instilled in their employees to express “my pleasure,” which made me feel warm and fuzzy inside as if they genuinely enjoyed my presence. As a relationship builder and fastidious customer service guru, I want to know all the ways in which I can be more gracious and foster relationships with others.

Customer Service 98

Customer Service Writing Employee Communications 98

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. No longer should gut feeling or instinct be the sole determinant for strategy and progress.

Data 106

Data Meeting Measurement Report 106

Waxing UnLyrical

MAY 2, 2013

Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Google search.

Blogging 111

Blogging SEO Web Google 111

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. A mix of inside and outside of the industry might be important.

Publicity 100

Publicity Trade Shows Google Twitter 100

Cision

AUGUST 31, 2015

provided attendees with insightful lessons from major industry leaders, including Mark Schaefer , Maddie Grant , Jamie Notter , Jodi Gersh , Jen Nycz-Conner and Andy Gilman. Employees are the users of a company’s culture, and we must be sure they’re engaged before we can get them to say “I can’t imagine working anywhere else.”.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

FEBRUARY 17, 2015

In the words of eMarketer, “They want to make sure they’ve made the right choice in buying technology from a top company that shares expertise from industry leaders.”. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Good Customer Service is Good Marketing.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Communications Conversations

MAY 3, 2017

In those six years, what have you learned about working in social in a highly regulated industry? Why do you continue to choose health care over other industries? Aside from the meaningful work aspect, healthcare is also a thriving industry (especially here in the Twin Cities). If time, make progress on longer-term projects.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Cision announces plans to acquire Brandwatch. Second, I disagree with her characterization of Muck Rack.

Company 161

Company Tools Technology Software 161

Polaris

SEPTEMBER 4, 2014

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. Sharing the pros and cons of holding regular town hall meetings with employees, or. A PR professional helps you avoid trouble.

Publicity 100

Publicity Interviews Reputation Construction 100

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Communications Conversations

SEPTEMBER 3, 2019

I could see brands developing groups for loyal super-fans as a way to facilitate customer service and innovation. But, one approach I don’t hear too many people talking about yet is enabling key employees and influencers to participate in target groups on your brand’s behalf. It’s not sexy.

Groups 68

Groups Brand Branding Facebook 68

Presspage

DECEMBER 20, 2024

Top tip: Stay plugged into industry news and resources relevant to your field. While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems.

Reputation 78

Reputation Crisis Customer Service Trends 78

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Claire Woit has already blazed a trail of success in her eight years in the communications/PR industry. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

AUGUST 18, 2016

Born out of cattle country in Central Oregon, Les Schwab *is* that tire store where employees run out to greet you and work to meet the customer’s needs not a bottom line. We work within the financial sector, and it’s one of the least trusted industries out there – just look at Edelman’s Trust Barometer.

Apparel 60

Apparel Strategy Customer Service Financial 60