ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.”

How To 310

How To Transportation Software Employee 310

5W PR

JANUARY 18, 2025

Acknowledge the impact of the crisis on all stakeholders customers, employees, investors, and the broader public. Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences. Avoid obfuscation or attempts to downplay the seriousness of the situation.

Crisis 78

Crisis Brand Branding How To 78

5W PR

MARCH 13, 2025

The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers. In contrast, Microsoft’s handling of the 2020 SolarWinds hack demonstrated more effective crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Brand Branding Case Study 78

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. By monitoring what your competitors are saying and doing, you can find valuable clues into their strategies, customer feedback, and potential weaknesses or opportunities.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

FEBRUARY 14, 2025

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. Choose team members who demonstrate good judgment and stay calm under pressure.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Presspage

DECEMBER 20, 2024

These are some of the tasks you can expect: Monitoring trends & responses to your communication As a PR pro, youre likely already skilled at keeping yourself informed and tailoring messages to suit your audience. Negative online reviews: Customers complain about your product or service on social media.

Reputation 78

Reputation Crisis Trends Customer Service 78

Cision

JULY 27, 2017

Talk to Customers & Employees. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Keep your eyes peeled. Is there a materials shortage in your supply chain?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Customers / clients. Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Build a community.

B2B 170

B2B Social Media Media Education 170

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency. This new technology enables 24/7 availability. Stories are omnipresent. Vertical videos.

Social Media 156

Social Media Trends Media Instagram 156

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. You can tweet as much as you want, but if you’re not listening to what your influencers, employees, competitors, prospects and customers are saying, you might as well throw in the towel.

Strategy 120

Strategy Customer Service Social Media Software 120

Prowly

APRIL 10, 2025

Audience insights : Prowly provides information on audience demographics, location, and behaviors to determine the quality and extent of your reach. 4 Social media polls and quizzes can help you quickly gather informal feedback from followers, especially if you're active on platforms like Instagram, LinkedIn, or Twitter. For example.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? Everything’s available at our fingertips, so information isn’t always the point.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

NOVEMBER 3, 2020

Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

Flack's Revenge

DECEMBER 7, 2020

While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select (and anonymous) employees. When was “secret sauce” first used to describe information technology? Secret Sauce in IT. Not necessarily. Just ask Zappos.

How To 194

How To Wikipedia Engineering Web 194

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.

Social Media 0

Social Media Marketing Media Customer Service 0

Rock the Status Quo

JANUARY 22, 2015

In the survey, one of the actual questions is, “When looking for general news and information, how much would you trust each type of source for general news and information.” Who doesn’t use a search engine first to find information? It also fosters a lack of trust and customer service issues.

Agency 100

Agency Survey Customer Service Engineering 100

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. Too cool for school. What do you think? .

Technology 100

Technology Customer Service Retail Software 100

Landis PR

JULY 26, 2021

YEXT started as a location and listings management service that now offers advanced, AI-driven engagement interaction to help with sales, service and even employee communications. Here are a few of the tools that have a variety of functions: 1. They have a stellar reputation.”

Reputation 111

Reputation Tools SEO Customer Service 111

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. But the storytelling should go beyond the founders and employees. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

APRIL 25, 2023

By using predictive analytics and machine learning, AI helps businesses make more accurate predictions and informed decisions. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. This results in better outcomes and higher profits.

B2B 97

B2B Customer Service Data Analytics 97

ImPRessions - Crenshaw Communications

MAY 15, 2018

After an emergency landing in which a passenger was killed on April 17, Southwest released an initial statement on social media and its press page saying it was gathering information about the situation. There was no mention of the customers’ race, or of why a Starbucks employee had called the police.

Crisis 136

Crisis Privacy Airlines Facebook 136

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. We also need to walk the line between informing and selling.

Communications 106

Communications Brand Branding Policies 106

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay? apologies, Shonali!).

Community 102

Community Communications Case Study Customer Service 102

Cision

AUGUST 31, 2015

Did you know that over the next five years, the amount of information on the Internet will increase by 500 percent? After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

5W PR

OCTOBER 10, 2024

Employee Engagement A strong internal brand is essential for creating a positive and productive work environment. Communicating the brand’s vision and values, recognizing employee achievements, and fostering a sense of pride and belonging build employee engagement.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

PRSay

JUNE 26, 2016

Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders. Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business.

Social Media 113

Social Media Media Infographics Community 113