Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Tell customer stories. Recognize employees. These business relationships are powered by social media posts, which become engagement multipliers.

B2B 170

B2B Social Media Media Education 170

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. At a certain point, most small businesses outgrow their first forays into public relations. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

MAY 19, 2015

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Buzzstream

DECEMBER 9, 2024

Buckle up for a great conversation about pitching and earning coverage with Source of Sources. Stay Relevant and Respect the Platforms Rules The number one rule seems to be to avoid irrelevant pitches. Journalists report off-topic pitches all the time. Focus on Brevity Keep pitches short: three paragraphs maximum.

How To 62

How To Pitching SEO Small Business 62

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 96

Pitching Media System Tools 96

Sword and the Script

MARCH 2, 2021

He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Top publishers they’ve written for (linked). Journalists see right through it.

Company 161

Company Tools Technology Software 161

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. When asked, “Why?”

Marketing 213

Marketing Content Marketing Data Social Media 213

Polaris

SEPTEMBER 4, 2014

Sharing the pros and cons of holding regular town hall meetings with employees, or. Experienced pros have developed and pitched countless stories in their careers. Another benefit of smaller PR firms is they’re generally owner-operated and pride themselves in delivering more attentive customer service and better results.

Publicity 100

Publicity Interviews Reputation Construction 100

PRSay

MAY 18, 2016

Communication professionals who choose not to incorporate data into their efforts are willingly giving up the opportunity to understand their audience’s needs, discover new and interesting angles to pitch reporters and prove PR’s true value on the bottom line. This article was provided by Cision, a PRSA partner.

Data 106

Data Meeting Measurement Report 106

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

MARCH 15, 2022

They’ll know their costs for media monitoring upfront and can put that in their pitch. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications.

Tools 165

Tools Media Software Analysis 165

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . If so, don’t pitch them your guest post. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Then you'll create content that isn't all about pitching or landing the sale.”. Buy-in starts with the gatekeepers, of which there are many. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Stephen Waddington

FEBRUARY 12, 2019

Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. At this basic level of modernisation the investment requirement is often low.

Publicity 79

Publicity Community Pinterest Reputation 79

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. For example: Yellowpages has contact information and sometimes individual employees.

How To 83

How To LinkedIn Tools Google 83

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. This platform is primarily utilized for recruiting potential employees and generating business leads. Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 72

Internal International Data Media 72

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Using these types of hashtags enhances your customer visibility and elevates your conversion rates. People aren’t interested in constant sales pitches. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Limit Salesy Approaches.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Probably not.

Communications 40

Communications Pitching Writing Social Media 40

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Writing 40

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” If you plan to pitch using email, check out our email outreach templates.

Examples 62

Examples Product Launch Data Report 62

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Do I practise a dark art ?

Employee 103

Employee Communications Internal International 103

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. This first example is actually of a customer sharing a good deed by employees.

Employee 129

Employee Brand Branding Policies 129

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 3) Emotional connection with customers. 2) Microtargeting augmented by social surround sound. Honesty and transparency trumps all.

Social Media 116

Social Media Marketing Media Creativity 116

Stephen Waddington

NOVEMBER 19, 2017

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media. With more than 1.3

Publicity 164

Publicity Ethics Community Data 164