ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Employee Engagement A strong internal brand is essential for creating a positive and productive work environment. Engaged employees are more likely to provide exceptional customer service and promote the brand positively. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

AUGUST 31, 2015

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Stories of your customers. Your employees.

Company 72

Company Storytelling Small Business eBook 72

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Customer service? Data analyst.

Marketing 52

Marketing Technology International Internal 52

PR 20/20

AUGUST 6, 2019

Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences.

Marketing 40

Marketing How To Customer Service Groups 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

Waxing UnLyrical

MARCH 21, 2019

Storyteller. If we lose sight of the reason people are purchasing our product, it won’t matter that we’ve been in business for 85 years, or that we’re the most innovative company in the industry, or how well we take care of our employees. Sometimes people are going to show their true engagement by liking or retweeting. Soothsayer.

Technology 101

Technology Communications Training Newspapers 101

Prowly

FEBRUARY 21, 2025

7 Increased employee alignment A successful brand audit reveals your core mission, vision, values and messaging. You can then communicate these to your employees, which ensures that everyone is on the same page. Internal data collection Start by evaluating how your employees perceive your brand.

Brand 104

Brand Branding How To Analysis 104

Cision

MAY 21, 2015

A show about communicating with clients, prospects and employees – in person, in print and online. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 13) Mike Stelzner. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 116

Social Media Marketing Media Creativity 116

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Community Data 164