Onclusive

JUNE 1, 2023

Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Look to Twitter to find journalists covering your industry. To get started, here are three ways to build a more successful social strategy: 1. Does your PR team need to increase media coverage?

Strategy 120

Strategy Customer Service Social Media Software 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education. Tell customer stories. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Employee advocacy. Transparency. LinkedIn has always been recognized as a place of high-quality educational articles.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Reports and occasional videos of angry Keurig owners smashing their appliances appeared on Twitter, and #boycottkeurig swiftly rose to the top of Twitter trending topics. A wishy-washy stance is likely to be seen as weak, and during difficult times, mixed messages are rarely helpful to employees and stakeholders.

Branding 136

Branding Brand Advertising Advertising 136

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Twitter’s Impact. CMD (@CMDCreates) April 18, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. This second group includes networks like Twitter, YouTube, Instagram and Pinterest. Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters).

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

JUNE 15, 2011

On Twitter especially, a new term has arisen called “humanizing a brand.” Someone you employ to humanize your brand on Twitter should represent the brand, personify the brand, and embody the brand. Fast Company recently showcased the top 5 trust agents on Twitter. However, when it comes to branding, the opposite may be true.

Branding 86

Branding Brand Customer Service Twitter 86

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). So what can you do?

Community 101

Community Facebook How To Web 101

Waxing UnLyrical

JUNE 22, 2011

Monday was a hectic day, yesterday we had a really energetic #measurePR Twitter chat with Megan Berry of Klout (can’t wait for that recap, can you?), And not just on Facebook, but on Twitter too, if I shared the news there. When customer service is less than great. I was all tapped out yesterday. Every time.

Customer Service 68

Customer Service Skype Nonprofit Privacy 68

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). How to I better automate customer service via social media? What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Perhaps my questions were basic or, in her opinion, stupid; but I was the (potential) customer , I should have been able to ask any questions I wanted without being made to feel that way. Too cool for school.

Technology 100

Technology Customer Service Retail Software 100

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Community 102

Community Communications Case Study Customer Service 102

ImPRessions - Crenshaw Communications

MAY 15, 2018

Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. There was no mention of the customers’ race, or of why a Starbucks employee had called the police. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Rock the Status Quo

JANUARY 22, 2015

Are you only sharing news, or are you including an abundance of blog posts that showcase your culture, your expertise, your influential employees, and other things that establish you as a leader in your industry? If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Communications Conversations

SEPTEMBER 18, 2018

Horrendous customer service. For example, sending some guy with 50,000 Twitter followers a Kit-Kat box for him to propose to his wife doesn’t feel very “on brand” or authentic (see Atlantic article). To me, these tactics feel forced and out of character–especially for brands like Comcast.

Social Media 79

Social Media Branding Brand Media 79

Waxing UnLyrical

AUGUST 30, 2012

These are all great employees of the Ritz-Carlton in New Orleans, but perhaps the one who touched me the most was a Most Delightful Old Gentleman – perhaps on the Bell Desk? Employees may have specific job functions to perform, but how they perform those functions add value to – or detract from – your brand. I don’t know. Everyone.

Publicity 81

Publicity Hotels Customer Service Meeting 81

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

MARCH 2, 2021

Twitter handle. Twitter bio. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. SocialChorus announced Malcom Gladwell will headline a new two-day virtual summing on April 13-14 titled the Attune Digital Employee Experience Summit. Email (if available).

Company 147

Company Tools Technology Software 147

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Here’s why: I’m not asking you to spend an hour on Twitter today. Who says the CEO can’t also handle customer service? He’s traveling.

Twitter 60

Twitter Customer Service Interviews Employee 60

Waxing UnLyrical

JUNE 3, 2011

Among more traditional community managers, there is talk about how Facebook and Twitter are “ruining&# community management, and that companies seeking community managers should avoid looking for candidates on social media job sites. How do I know this? Because I live it. are misguided. That’s not a community manager.

Community 81

Community Social Media Facebook Twitter 81

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Relentless focus on the customer . PR adopts AI as a research and content tool.

Marketing 186

Marketing Content Marketing Data Social Media 186

Bad Pitch Blog

JUNE 8, 2011

Take the heat for playing by the rules and not empowering employees to lose $2,800 in revenue on behalf of the company or make a poor business decision to avoid the ill-informed public outcry. - But I wondered if Delta could have avoided this problem by aligning marketing more with customer service.

Airlines 64

Airlines Customer Service Travel Policies 64

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Social Media Internal International 78

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. You see, it’s actually pretty tough to find Fortune 500 CEOs who are active on Twitter these days (I know, surprise surprise, right?). In my opinion, he is one of the more open, authentic and genuinely engaging CEOs using Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Stephen Waddington

SEPTEMBER 5, 2018

According to Forrester, the potential of social listening lies in its ability to provide insights for use across diverse business units including customer service, market research, product development, and reputation management. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Beyond PR

JULY 28, 2017

However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Talk to Customers & Employees. Things are looking great.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications. Workspaces.

Tools 156

Tools Media Software Analysis 156

Beyond PR

JANUARY 3, 2017

Stories of your customers. Your employees. Even your customer service team needs to know the stories that you want to share with your customers. Follow her on Twitter @eggmarketing. Your investors. The business owner.

Company 72

Company Storytelling Small Business eBook 72

Waxing UnLyrical

NOVEMBER 24, 2010

Employees, customers and WOM According to James, “The truth is, every single one of your employees is now client-facing, because every single one of your employees can now potentially be found online. Leroy Stick , the guy behind the infamous fake BP Twitter account , drove this home. pts Settings.

Travel 87

Travel Case Study Creativity Advertising 87

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 16, 2024

They employ 20 employees. Monitoring Propel offers social media monitoring of Twitter, Instagram and Facebook. They also white label TVEyes for those customers that need broadcast monitoring. The customer service is above and beyond as well.” Today the company says it has offices in Israel, the U.S.

Software 135

Software Pitching System Analytics 135

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118