Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 93

Product Launch Survey Banking Pharmaceuticals 93

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What problems are customers looking for your company to solve — and can your organization solve them? How does your brand, product, or services make their lives easier?

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Solo PR Pro

AUGUST 2, 2016

They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Others may be great at local coverage but have no experience on a national or international basis.

Measurement 52

Measurement How To Comparison System 52

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. You can do one heat map with up to 20 data points for free, but then you need to spring for the subscription which costs $20/month.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. You can do one heat map with up to 20 data points for free, but then you need to spring for the subscription which costs $20/month.

Data 120

Data Tools Google Examples 120

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. It’s all about customer service. Ask the right questions.listen.and engage your customers. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level.

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JULY 31, 2018

Q: How did you communicate the new digital direction internally? We needed buy in from engineering, product management and customer service. Q: What advice would you give to an enterprise just starting the journey to digital transformation? It really can help to make the case internally.

Marketing 42

Marketing Leadership Engineering Education 42

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. What’s been the impact internally and across the country with your AmFam agents and teams? Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Journalistics

MARCH 24, 2015

I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. Wenjie Li, CEO of online eyeglass retailer Firmoo , told CIO : “Underdog biographies do have a positive impact on buying intentions of customers.

Marketing 180

Marketing Skype Customer Service Branding 180

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Marketing measures customer satisfaction ratings and feeds revenue projections into the ERP system, which drives bottom line results and ROI.

Data 60

Data Marketing System Google 60