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3 Things to Know About Social Listening (That No One Tells You)

Cision

Influencer detection and customer relationship management. According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202
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Marketing Manager or Managing Editor: How to Streamline Content Overload

Barokas

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. The first is the obvious resource strain.

How To 60
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 213
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5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Your product is mediocre.

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5 Evidences that You’re Not Ready for Press

Lauri Pehar Borsh

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Your product is mediocre.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Media and journalism. Enterprise and workplace. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Topically, this event covers a lot of ground. Experiential storytelling. Professional development. Tech industry.