ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

SEPTEMBER 5, 2018

It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. The technology is stuck firmly in public relations and marketing departments as a reputation and marketing insight tool. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 5) As a marketing leader in a large enterprise, how have you used storytelling?

Storytelling 84

Storytelling Brand Branding Customer Service 84

Beyond PR

SEPTEMBER 12, 2016

Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program. brands alone, social media monitoring is the cornerstone of any successful brand reputation program.

Measurement 40

Measurement Reputation Brand Branding 40

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Social Media International Internal 78

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources.

Data 86

Data Enterprise Survey Instagram 86

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Lauri Pehar Borsh

AUGUST 12, 2015

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Your product is mediocre.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Your product is mediocre.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. AI and predictive analytics will dominate product roadmaps for technology companies in the service of strategic communicators and marketers. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 186

Marketing Content Marketing Data Social Media 186

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112