ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” Insist on examples. Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. Examples are not only demonstrative, but they’re often visual. Be curious.

How To 310

How To Transportation Software Employee 310

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

Ronn Torossian

MAY 10, 2023

Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. AI privacy issues are on the rise as AI technology becomes more common in our daily lives. However, these advancements bring up concerns about data privacy and security.

Privacy 195

Privacy Customer Service System Technology 195

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. After all, good customer service is table stakes (or at least it should be). Take HiSmile for example. Growing up, I always associated brands like Nordstrom with exceptional customer service.

Customer Service 60

Customer Service Social Media Media Infographics 60

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. For example, clients sometimes develop an expectation that you will work outside of regular business hours. Client relations are not customer service. Savannah Whitman.

Customer Service 60

Customer Service Course Internal International 60

Prowly

APRIL 10, 2025

MONITOR ALL RELEVANT BRAND MENTIONS 24/7 Lack of proper brand reputation management - life-based examples Example #1: Balenciaga Source In 2022, Balenciaga faced criticism for an ad campaign featuring children with teddy bears in bondage gear. Outcome: Customers were able to return these too-revealing pants.

Social Media 104

Social Media Reputation How To Media 104

5W PR

FEBRUARY 17, 2025

For example, when Johnson & Johnson faced the Tylenol crisis in the 1980s , the company immediately recalled products, communicated openly with the public, and introduced tamper-proof packaging, which helped restore trust. For example, social media can be used for real-time updates, while email can provide more detailed explanations.

Crisis 78

Crisis Brand Branding Case Study 78

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Prowly

DECEMBER 4, 2024

Here's what an example of a strategic dashboard looks like: Widgets on this dashboard: 3 top mentions lists sorted by keywords, a top media list for "activewear", a time graph of product reviews about activewear, a sentiment donut chart for "activewear" Which keywords should you filter widgets by? Which aspects should you consider?

Data 104

Data Media Product Launch Analysis 104

Presspage

DECEMBER 20, 2024

Heres how you can differentiate between the two: Examples of current PR issues to have on your radar Crises are unfortunate but apparent. Here are several examples. Negative online reviews: Customers complain about your product or service on social media. PR issues, on the other hand, are a little blurrier.

Reputation 78

Reputation Crisis Trends Customer Service 78

Melissa Agnes

FEBRUARY 16, 2016

To get the ball rolling, following are some examples of what your stakeholder group list may include: Board members. Customers / clients. For example, BBC News helped manage the crisis of Ebola by leveraging an app that West Africans use in their daily lives. Thinking through and producing this list an important first step.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

Internal comms drives good customer service. As most business people know, it costs five times as much to capture a new customer than it takes to keep an existing one. A company that boasts stellar internal customer service are leading by example, inspiring (and teaching) employees to provide great external customer service.

International 136

International Internal Communications Employee 136

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. Social media has always been recognized as a strong customer service facilitator. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

OCTOBER 25, 2016

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

Social Media 120

Social Media How To Media Customer Service 120

Remote PR Jobs

JULY 11, 2024

For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice. This voice must portray the company’s core values, mission, and overall vibe.

Brand 213

Brand Branding Storytelling Airlines 213

Prowly

APRIL 11, 2025

Moreover, it involves strategies such as review response, the handling of PR crises, and improving customer service. Let's work on examples. Example 1 A private clinic fixes patient complaints (=protects reputation) and shares positive reviews on its website (=boosts sales). Reputation management is primarily reactive.

Reputation 104

Reputation Publicity How To Marketing 104

Cision

MAY 16, 2016

For example, look at others’ unbranded mention volume to see if there are any industry keywords or conversations you’re not a part of but should be. One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Don’t limit your tracking to your brand though.

Measurement 159

Measurement Brand Branding Pitching 159

Rock the Status Quo

JULY 30, 2014

” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Sometimes the effort takes you across departments, even places most fear to tread (into customer service, IT or a call center, for example). Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

PRSay

OCTOBER 28, 2022

Here are other examples of the DE&I efforts we made for our conference, which might help spark ideas for your next event: We ordered treats for the opening night reception from Cookie Cart , a Black-led nonprofit in north Minneapolis. We offered an all-female/Black panel, a first for the District Conference, to our knowledge.

Conference 167

Conference Nonprofit Education Newspapers 167

Communications Conversations

JUNE 18, 2019

I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. Yep, in 2019, brands “engaging” with customers just isn’t as fun and interesting as it was 5-6 years ago. It’s all about customer service.

Community 127

Community Twitter Brand Branding 127

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Figure out what it’s about (marketing, sales, customer service, elephants?). It’s, well, delightful.

Analytics 200

Analytics Energy Google Customer Service 200

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. Research and development can use the data to tweak new and existing products to better serve customers.

Brand 231

Brand Branding Employee Data 231

Cision

APRIL 10, 2017

In another example, Starbucks cited that personalized application experiences and email marketing and have increased spend from its loyalty program by 21 percent. The output is an experience where people who love pizza get offers for deals when they are hungry and for the type of pizza they enjoy most.

Brand 223

Brand Branding Pitching Conference 223

Stephen Waddington

MAY 9, 2020

Here are some of my favourite examples from my network. You’ll have observed examples for yourself during the COVID-19 crisis. The best responses are rooted in listening, engaging and providing support to customers. Netflix, SkyTV and Zoom are all focused on customer service. Image credit: The Bigger Picture.

Brand 157

Brand Branding Travel Government 157

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

APRIL 3, 2015

See the five factors to consider when developing a word-of-mouth campaign, 10 ways to engage through word-of-mouth marketing and mimic real-life examples of successful word-of-mouth campaigns. 6 Customer Service Insights From Peter Shankman. Every instance of bad customer service costs brands $700 in lost sales.

Marketing 120

Marketing Customer Service Employee Mobile 120

HMA Public Relations

SEPTEMBER 10, 2019

After a recent rift with Wells Fargo while trying to make change for a larger bill, Scott breaks down the importance of customer service and an example of who is doing it right. The post The Tale of Two Reputations appeared first on HMA Public Relations.

Reputation 77

Reputation Customer Service Examples Publicity 77

Cision

MAY 18, 2015

Probably the least exciting aspect of social listening is customer service. You may provide customer service by phone or by email, in great volume or in great scarcity – but social care (customer service on social media) is the primary reason that many social users will engage with brands on social platforms.

Customer Service 120

Customer Service Social Media Analysis Data 120

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? How can we use OUR OWN customer service experiences to help clients? Kelly Hungerford (@KDHungerford) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

Cision

OCTOBER 7, 2015

For example, let’s say your award was for customer service. Maybe as a result of getting that customer service award, you decide to offer 25 percent off to anyone who congratulates you on the award. If the journalist doesn’t think so, you won’t get past him into print (or digital). That’s of value to readers.

Pitching 120

Pitching Customer Service Print Writing 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

Prowly

APRIL 10, 2025

For example. USE PROWLY TO JOIN THE CONVERSATION IN REAL TIME Collect online reviews and testimonials After successful customer interactions (such as a completed purchase or a great customer service call), encourage your satisfied clients or customers to leave a review for your business.

Brand 104

Brand Branding How To Measurement 104

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Agility PR Solutions

JUNE 14, 2021

AI chatbots, for example, are helping with customer service. Many companies are already taking advantage of AI and automation. These tools streamline workflows, resulting in greater efficiency. AI recruiting tools help with talent management. Hiring processes are more transparent. The focus is on skills, without fear of bias.

Customer Service 91

Customer Service Marketing Tools Examples 91

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” One example would be having a quote from a new partner, hire, or customer and an executive.

Examples 62

Examples Product Launch Data Report 62

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

JUNE 9, 2015

If you are entering a new market, for example, it would be wise to focus on awareness. Share relevant results with other departments like customer service and marketing where you can. Decide what it is you want to do and why it’s important. Determine Your Metrics. Every brand is different. Get even more PR measurement tips?

Measurement 120

Measurement Customer Service Data Education 120