5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Engaged employees are more likely to provide exceptional customer service and promote the brand positively. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 108

B2B Survey Marketing Measurement 108

The Hoyt Organization

SEPTEMBER 10, 2024

For example, as you blog about your company’s journey , include setbacks and successes to connect with the readers on a personal level. While at it, speak the customer’s language. We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm.

Financial 101

Financial Real Estate Brand Branding 101

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Customer Service 106

Customer Service Publicity Film Measurement 106

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Brand Branding 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

OCTOBER 3, 2024

Clearscope pricing: Essentials ($189/month), Business ($399/month) Choosing the right B2B SEO tools for your content strategy Identifying the right SEO tools is crucial for B2B marketers who want to maximize their impact and drive measurable results. What kind of support or customer service is available for these tools?

SEO 80

SEO Content Marketing B2B Tools 80

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Resources 120

Resources Measurement Technology Examples 120

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. Furthermore, advance AI tools can identify emerging customer preferences.

Social Media 62

Social Media Trends Media Analysis 62

PRSay

MARCH 26, 2021

Take the unpaid internships discussion in our industry, for example. How do we change this expectation that people graduating must have a cumulative experience via free work to measure aptitude? How we talk and write about human experiences can lead directly to harm reduction.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

SEPTEMBER 19, 2016

For example, if a customer DMs a business page, the company can then respond to the private direct message. Companies can also use messenger bots for auto-response sequences with customers. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

PR Fuel

JULY 2, 2024

As I mentioned in the article, one powerful example of this is incorporating customer case studies into your press releases. Another advantage of using a distribution service is the ability to track and measure the performance of your press releases.

Writing 52

Writing Pitching Tools Case Study 52

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? Suppose we discuss the local news sites in the US, for example.

Digital PR 98

Digital PR SEO Google Travel 98

Landis PR

DECEMBER 13, 2021

There are approximately 1,375,906 ways to measure how leads translate to sales, but only a few data points to concern yourself with when tying PR tactics to leads. . This is a classic customer service line, but it also serves a specific purpose. Here’s a quick rundown: Direct data from sales conversion software. “How

Customer Service 52

Customer Service Data Software B2B 52

Shift Communications

AUGUST 28, 2017

For example, in years past, if we wanted to predict the health of our business, we might assemble revenue, sales numbers, and perhaps a few marketing statistics. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Cision

NOVEMBER 30, 2015

Despite anthropomorphized brand automatons, inspirational quotes and 50 shades of “useful” articles, customers oftentimes want social and digital deals and discounts from brands that they opt-in to subscribe, fan or follow. For most businesses, social media serves its highest utility as a customer service vehicle.

Social Media 120

Social Media Facebook Print Twitter 120

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Communications Conversations

SEPTEMBER 18, 2018

TLDR: Brands and customers can’t really be “friends” on social media. This particular author told stories of a number of specific examples he’s been involved with, or heard of, in the last year. Horrendous customer service. Do you think that’s true? That doesn’t really align, does it?

Social Media 79

Social Media Brand Branding Media 79

Sword and the Script

MARCH 15, 2022

For example, it partners with publishers directly and LexisNexis. They are working through some of the paywall challenges – hoping to balance customer needs and cost. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications.

Tools 156

Tools Media Software Analysis 156

Cision

AUGUST 1, 2016

There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires). Metrics are a way for you to measure specific objectives within your purview. Handle the low-hanging fruit (customer service).

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

SEPTEMBER 18, 2015

Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow. Want to provide better customer service? Measure Efforts. Don’t fret — your brand already has the know-how from other social media strategies.

Video 120

Video Analytics Customer Service Content Marketing 120

Contently - Strategy

JULY 9, 2024

Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them. Contently offers multiple data and measurement tools to allow content teams to efficiently create data-driven content. Performance data can inform new content plans.

Content Marketing 52

Content Marketing Data Marketing SEO 52

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Instead of understanding the content, they will only hear the word “image,” for example. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Stay within the character limit.

Social Media 93

Social Media Media Video SEO 93

Newsfile

OCTOBER 24, 2023

For example, your product or service might in fact have its own shortcomings. How to Avoid Overhyping or Overpromising Your customers might feel betrayed if your products or services don’t live up to the hype of your PR campaign. Thus, the hype may need to be more subdued.

Communications 52

Communications How To Corporate Training 52

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Pauline Chow , a data scientist at Clique Inc., Reputation as a destination for inspiration. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022.

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

JANUARY 22, 2019

Baer used the example of DoubleTree, which gives warm chocolate chip cookies to every single guest that checks in, and people remember this touchpoint about their brand. A good talk trigger example is Amazon’s customer service. Amazon customer service will have your back. Customer service responses.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Contently - Strategy

APRIL 1, 2024

how many website visitors, for example) and more on quality (i.e., Solve Customers’ Problems With Your Content If you want readers to engage with your content, you’ll need to write about things they actually care about — not about keywords. Are they seeking customers, or do the customers find them (hunting vs. gathering)?

SEO 52

SEO Engineering Writing How To 52