Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Waxing UnLyrical

JUNE 12, 2013

An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

Customer Service 106

Customer Service Publicity Film Measurement 106

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. Client relations are not customer service. Savannah Whitman.

Customer Service 60

Customer Service Course Internal International 60

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

Social Media 120

Social Media Real Estate Media How To 120

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Measurement 120

Measurement Resources Technology Examples 120

Cision

AUGUST 1, 2016

There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires). Metrics are a way for you to measure specific objectives within your purview. Handle the low-hanging fruit (customer service).

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

PRSay

MARCH 26, 2021

Take the unpaid internships discussion in our industry, for example. How do we change this expectation that people graduating must have a cumulative experience via free work to measure aptitude? How we talk and write about human experiences can lead directly to harm reduction.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Image source: Spin Sucks).

Exercises 198

Exercises Google Writing Blogging 198

Cision

NOVEMBER 30, 2015

Despite anthropomorphized brand automatons, inspirational quotes and 50 shades of “useful” articles, customers oftentimes want social and digital deals and discounts from brands that they opt-in to subscribe, fan or follow. For most businesses, social media serves its highest utility as a customer service vehicle.

Social Media 120

Social Media Facebook Print Twitter 120

Cision

SEPTEMBER 19, 2016

For example, if a customer DMs a business page, the company can then respond to the private direct message. Companies can also use messenger bots for auto-response sequences with customers. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 108

B2B Survey Marketing Measurement 108

Cision

SEPTEMBER 18, 2015

Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow. Want to provide better customer service? Measure Efforts. Don’t fret — your brand already has the know-how from other social media strategies.

Video 120

Video Analytics Customer Service Content Marketing 120

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Pauline Chow , a data scientist at Clique Inc., Reputation as a destination for inspiration. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

5W PR

JULY 15, 2020

We’ve assembled a list with a few top examples of different types of media kits that may work for a brand: • Media kits for events, such as San Diego Comic Con, need to be focused on day-of details to ensure successful coverage, such as date and time, key speakers, and panels. • Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

AUGUST 28, 2017

For example, in years past, if we wanted to predict the health of our business, we might assemble revenue, sales numbers, and perhaps a few marketing statistics. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat.

Education 150

Education Course Training Social Media 150

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Presspage

DECEMBER 20, 2024

Heres how you can differentiate between the two: Examples of current PR issues to have on your radar Crises are unfortunate but apparent. Here are several examples. Negative online reviews: Customers complain about your product or service on social media. PR issues, on the other hand, are a little blurrier.

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

MARCH 15, 2022

For example, it partners with publishers directly and LexisNexis. They are working through some of the paywall challenges – hoping to balance customer needs and cost. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications.

Tools 156

Tools Media Software Analysis 156

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Engaged employees are more likely to provide exceptional customer service and promote the brand positively. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. If you are a digital agency or a social media app provider with a low Klout score, for example, then it clearly indicates your lack of a presence on social media.

Agency 100

Agency Survey Customer Service Engineering 100

Waxing UnLyrical

NOVEMBER 3, 2014

PR Measurement Lessons from Election Day. While this post (and example) are from last year, it’s still a great look by Ann Handley at an interesting political ad that broke the mold. Customer Service, Richard Nixon, and the Silent Majority. Why: At the end of the day, votes win the election.

Customer Service 71

Customer Service Social Media Resources Government 71

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Brand Branding 40

The Hoyt Organization

SEPTEMBER 10, 2024

For example, as you blog about your company’s journey , include setbacks and successes to connect with the readers on a personal level. While at it, speak the customer’s language. We crafted a story of exemplary customer service, local expertise, and state-of-the-art technology for this firm.

Financial 101

Financial Real Estate Brand Branding 101

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. There’s a certain stigma attached when discussing self-publishing in mixed company. All-Inclusive.

Print 120

Print How To Local Customer Service 120

Communications Conversations

SEPTEMBER 18, 2018

TLDR: Brands and customers can’t really be “friends” on social media. This particular author told stories of a number of specific examples he’s been involved with, or heard of, in the last year. Horrendous customer service. Do you think that’s true? That doesn’t really align, does it?

Social Media 79

Social Media Brand Branding Media 79

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. For example, a tree at Union Station in Toronto, Ont.

Big Data 100

Big Data Data Publicity Analytics 100

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. As an example. That’s fantastic!” “We We were in this publication and we had an executive showcased.” . I still think it. .

Media 202

Media Storytelling Technology Data 202

The Resolution Blog

MAY 7, 2019

I break this down into three areas: Audience Content The intersection between (like audience behaviours, for example) The audience part is all about understanding psychometric behaviours and other data points that are harder for people to analyse at a high volume. Yeah, definitely. Do you review the benefits of the technologies you use?—?or

Technology 120

Technology Analysis Data Tools 120

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

OCTOBER 3, 2024

Clearscope pricing: Essentials ($189/month), Business ($399/month) Choosing the right B2B SEO tools for your content strategy Identifying the right SEO tools is crucial for B2B marketers who want to maximize their impact and drive measurable results. What kind of support or customer service is available for these tools?

SEO 87

SEO Content Marketing B2B Tools 87

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference. Seeking out new channels.

Marketing 186

Marketing Content Marketing Data Social Media 186