5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services. Each assistant has also made news by announcing new features.

Brand 136

Brand Branding Retail Comparison 136

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

5W PR

MARCH 2, 2020

The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). With the changing demographic and growing influence of younger generations, departments within companies will need to exercise more collaboration and communication. Content Marketing.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And that’s like sort of a good clarifying exercise to start. Thanks, Chris, that’s the end of part one of our Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective.

Resources 120

Resources Measurement Technology Examples 120

Cision

AUGUST 9, 2016

For many companies, their social media presence also doubles as customer service. But I find enjoyment in testing new technologies and exploring new trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Social Media 0

Stephen Waddington

FEBRUARY 12, 2019

Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term.

Strategy 40

Strategy Marketing Internal International 40

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. There should be some room to experiment around with these tools, and see what exercises and assignments work for your classes. Instagram has done the same thing as well as adding their own stickers and geolocation. Snaphat geofilters).

Social Media 40

Social Media Resources Media Case Study 40

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Think about doing a digital detox from technology. For me, this is exercise.

Social Media 43

Social Media Media Community Sports 43

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 17, 2021

Information technology team. There are several actions that can be taken during a post crisis review to ensure that public opinion is firmly on your side, including implementing a compensation strategy, providing trauma counseling, and conducting exercises to ensure that it is unlikely that any further damage will occur.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Mindful Marketing

JANUARY 29, 2023

Such breeches of academic integrity are apparently well-underway, as evidenced by the number of impassioned faculty conversations on the topic and by the creation of countervailing technology designed to detect AI infractions. ” Subscribe to Mindful Matters blog.

Ethics 99

Ethics Guidelines Fashion Transportation 99

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise.

Ethics 81

Ethics Employee Communications System 81

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology. Bots have been developed to help with customer service, support and sales. Selective hearing helps no one.

Publicity 164

Publicity Ethics Community Data 164