Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 179

Media Relations Media Print Software 179

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. Event detection, issue and crisis management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. 2017 also brought a reckoning of sorts for Facebook. Without a core of innovation, the bitcoin story would be just another fad. The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 160

Instagram Technology Resources Employee 160

Melissa Agnes

FEBRUARY 16, 2016

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. Pattern89 is predictive marketing AI for Facebook, Instagram and Google ads.

Technology 65

Technology Marketing Google Tools 65

Critical Mention

MARCH 15, 2019

Make your Facebook page mobile-friendly. While automatic mobile formatting works well on platforms like Instagram or Twitter, on Facebook it may leave you with poor user experience, including poorly cropped images and hidden copy. Alexa Lemzy is the blog editor and customer service maven at TextMagic. Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Additionally, new technology tools are available constantly.

Resources 120

Resources Measurement Technology Examples 120

Cision

MAY 10, 2016

This includes established platforms (from Facebook, WeChat and Snapchat), next frontiers, such as virtual reality and smart devices (Amazon Echo, Apple Watch and Jawbone), as well as future connection points. With so many new technologies and platforms, how should brands choose which ones to include in their communication strategy?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Shift Communications

AUGUST 28, 2017

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Stephen Waddington

JUNE 5, 2017

Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. Google Lens and Pinterest Lens show the potential of this technology. #11 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service.

Publicity 122

Publicity Marketing Healthcare Television 122

Shift Communications

MAY 25, 2017

Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. One cluster might be customer service issues. We post 415 million tweets, 80 million photos on Instagram, watch 3 billion videos on Facebook, swipe 1 billion times on Tinder – all in a single day.

Publicity 130

Publicity Instagram Customer Service Software 130

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . “The

Media 108

Media Radio Television Engineering 108

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 156

Software Pitching System Analytics 156

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook.

Trends 128

Trends Pitching Twitter Nonprofit 128

Waxing UnLyrical

AUGUST 18, 2014

Does Too Much Technology Make Us Bored? Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Twitter Facebook Google+ LinkedIn Monday Roundup: Attitude.

Crisis Communications 78

Crisis Communications Software B2B Crisis 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Mobile, data and wearable technology. Almost 70% of Facebook time is spent on mobile.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Stop by his session and say hello! Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JULY 21, 2014

Valeria Maltoni explores the intersection of humanism and technology. In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Insights into Action: the Future of Tech.

Community 85

Community Customer Service Resources Web 85

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 165

Tools Media Software Analysis 165

Communications Conversations

MAY 3, 2017

The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. And I’m personally very interested in the intersection between health and technology – I see lots of potential there. They host regular Facebook Live Q&A sessions on various medical topics. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Benefits of Use During an Emergency: Facebook is used by 8.6%

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Social Media Internal International 78

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. By using modern CRM technology, sales teams can keep a record of the contact information of their customers along with a copy of their past correspondence.

Software 76

Software Data Tools Technology 76

5W PR

OCTOBER 29, 2019

New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. Because of these advances in technology, it can be easy to forget about what makes a marketer or a public relations professional good at their jobs: instinct.

Data 60

Data Customer Service Consumer Technology 60

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Written by Jason Edelboim, President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

Communications 64

Communications YouTube Instagram Analytics 64

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Know Platform Accessibility Features Today, accessibility is integral to all popular social media platforms, including Facebook, Instagram, Threads, X (formerly Twitter), TikTok, and others.

Social Media 93

Social Media Media Video SEO 93

Communications Conversations

FEBRUARY 6, 2019

What’s more, most of that video seems to be going to two channels: Facebook and YouTube. Except if you review many brands’ Facebook, Twitter and Insta pages, you’ll notice one thing missing: Replies from the actual brands! Almost 9 in 10 companies use some form of third-party tool or technology to manage social media.

Report 76

Report Analysis Video Instagram 76

Stephen Waddington

FEBRUARY 12, 2019

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 105

Data Enterprise Survey Instagram 105

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

AUGUST 22, 2017

Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Customers might post a negative review. A company Facebook page might get hijacked by critics. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Engage PR

JANUARY 6, 2018

Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60