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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. With a robust social listening tool, you can create compelling reports in minutes that will speak volumes to senior internal stakeholders. So, they must be monitored and analysed closely.

Strategy 370
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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. These sessions help team members internalize their roles while identifying gaps in your response plan.

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Key Principles Of Crisis Management

5W PR

Research from Deloitte indicates that organizations with established crisis management programs recover more quickly and experience less financial impact than those without such preparations. This includes analyzing both internal and external factors that could trigger a crisis.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism. But to publish quality content.

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Managing PR During A Health Tech Crisis

5W PR

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60
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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 161