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Crafting Compelling Stories For Financial Tech Brands

The Hoyt Organization

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers.

Financial 104
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Greater collaboration and teamwork By having all your brand’s social listening and monitoring data and insights on one dashboard, you can share key information across multiple teams including marketing, sales, and customer service – improving internal relationships and helping to achieve common goals.

Strategy 370
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Managing PR During A Health Tech Crisis

5W PR

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60
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The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. When money’s coming in, we’re happy.

Branding 231
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Key Principles Of Crisis Management

5W PR

Research from Deloitte indicates that organizations with established crisis management programs recover more quickly and experience less financial impact than those without such preparations. Each component plays a vital role in ensuring organizational resilience during challenging times.

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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. The following is a list of issues. and unique experiences.

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IBM Vision: The Future of AI and Public Relations

Shift Communications

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Vice President, Marketing Technology. Every new channel reduces the friction needed for consumers to get what they want.

Publicity 166