Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Cision

AUGUST 1, 2016

While search is an important vehicle for discovery – we are talking about paid promotion and it’s not reasonable to expect your prospects and customers to behave like a semantic search result. Remember that customers don’t like semantics – they want precision. Handle the low-hanging fruit (customer service).

Social Media 84

Social Media Media Customer Service Measurement 84

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google.

Google 87

Google Publicity Customer Service Web 87

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Think of it as a customer service platform first, and a marketing platform last.

Social Media 100

Social Media Media Facebook Pinterest 100

Waxing UnLyrical

MARCH 7, 2013

With the creation of email, Facebook, Twitter, and Google+, it’s near impossible for the human part of a teacher to go without notice in settings less familiar than school. The more comfortable I became with Facebook and the Google Suite, the more difficult it became for me to shut the door on my work day and embrace my life at home.

Education 97

Education Social Media Media Newspapers 97

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool. With social media monitoring, you’ll be able to see on a granular level how your content’s performing. and so much more.

Analytics 200

Analytics Energy Google Customer Service 200

Prowly

JANUARY 29, 2025

1 Collect data across channels Monitor social media, reviews, and direct customer interactions. Use Google Analytics to track direct and organic traffic. Monitor branded keyword search volume using tools like Google Search Console or Prowly. Detractors (0-6): Unhappy customers who might damage your reputation.

Measurement 104

Measurement Branding Brand Analytics 104

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” These are all great places to begin. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. To get started, here are three ways to build a more successful social strategy: 1. Each department will benefit from social media in a different way, and their goals should reflect this.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook.

Skype 120

Skype Facebook Customer Service Google 120

Melissa Agnes

FEBRUARY 16, 2016

Social media vs. more traditional means of communicating. What I see often these days is that people tend to have social media on the brain when it comes to crisis communications – and rightfully so. In fact, I have clients that, due to regulatory compliance, cannot use social media at all.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Stephen Waddington

JUNE 5, 2017

The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. Influencers.

Branding 120

Branding Brand Employee Social Media 120

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 100

Customer Service Resources Writing LinkedIn 100

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Media change. Media relations.

Publicity 119

Publicity Customer Service Community International 119

5W PR

DECEMBER 26, 2019

An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Social media and digital marketing company Sculpt also noted that they’ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn.

Marketing 113

Marketing Instagram Media SEO 113

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Some of the posts might help you directly; some might help you indirectly (because of the media they use, or the way they’re framed). Based in the Washington, D.C.,

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Cision

DECEMBER 14, 2015

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. Conclusion.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. AI is currently challenging this.

Branding 130

Branding Brand Ethics Engineering 130

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. Scott’s clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders.

Crisis 186

Crisis How To Branding Brand 186

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And online, they have a great approach to social media, integrating customer service every step of the way. What a great base to start with.

Customer Service 105

Customer Service Travel Facebook Web 105

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Norton's Notes

DECEMBER 4, 2015

We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether. Just Google Facebook and that should help you out!”

Customer Service 28

Customer Service Facebook Social Media Agency 28

Polaris

JUNE 24, 2016

Some customers will want to validate your company’s email and confirm it’s not a hacker’s phishing scheme. To reassure them, add information about the breach to your social media channels and include a banner on your website’s homepage. #2 Make it easy for customers to contact your organization. 2 Prepare for inquiries.

Communications 119

Communications How To Crisis Survey 119

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Community 102

Community Communications Case Study Customer Service 102

Landis PR

JULY 26, 2021

This may be in social media posts, reviews, comments, online articles, blogs, etc. Reputation provides listings, monitoring and multiple interaction channel management tools, including reviews, surveys and service tickets. Google Alerts provides new website, blog or article mention and is free and easy to use.

Reputation 111

Reputation Tools SEO Customer Service 111

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. It’s also what Google Analytics can tell you.

Measurement 100

Measurement Analytics Google SEO 100

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

MARCH 15, 2022

The product does everything you’d expect from a media monitoring tool. It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 165

Tools Media Software Analysis 165

Rock the Status Quo

MAY 18, 2015

Most people who handle traditional public relations think of speaking opportunities – but they overlook the ONLINE SPEAKING opportunities: webinars, podcasts, Twitter chats and Google hangouts. Even with just an hour of google searching, you’re bound to find at least a half dozen great opportunities. Use Google.

Publicity 100

Publicity Trade Shows Google Twitter 100

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively.

Google 71

Google Infographics Pitching Resources 71