Remove Customer Service Remove Google Remove Writing
article thumbnail

Toon Time: Customer Service on Friday the 13th

Waxing UnLyrical

Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: Customer Service on Friday the 13th.

article thumbnail

Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370
article thumbnail

The Difference Between Normal & Delightful Content

Cision

Figure out what it’s about (marketing, sales, customer service, elephants?). Often this means sitting down and writing, designing, or recording. The key players here are going to be Google Analytics and a third-party social media monitoring tool. Figure out what form it’s going to take (list, quiz, meme, podcast?).

Analytics 200
article thumbnail

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

Cision

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. ScreramingFrog.

SEO 229
article thumbnail

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Google Analytics. Customer Care Team. Google search. There you have it.

Blogging 111
article thumbnail

Monday Roundup: The Power is Yours

Waxing UnLyrical

Write it Down. Why: Lisa Gerber shares her personal experience with “writing” goals down and how that simple act empowers us to achieve them. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours. Based in the Washington, D.C.,