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Accessible communications guidelines published by PRCA

Stephen Waddington

The PRCA has published guidelines to help communicators improve the accessibility of their communication. Download the guidelines: PDF version Accessible Word version Accessibility is a societal issue According to the World Health Organisation, one in eight people has some form of disability.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370
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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy.

B2B 147
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. 5 Effective Tips For Replying To Negative Reviews 1.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Write unique alt text for each image. Be clear and concise. billion each year.

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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content. Know how to write SEO content that feels natural: Within your content, make sure the keywords align with the user intent behind the search. This helps your content gain recognition on SERPs.

SEO 52