Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working? Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

JULY 15, 2020

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Prowly

APRIL 10, 2025

That leaves us with two challenges : how to increase brand visibility and track the results of your brand visibility strategy. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. A Guide: How to Measure Brand Sentiment in PR?

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Measure Results. email newsletters).

How To 120

How To Enterprise Social Media Customer Service 120

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. How much engagement do they get from their tweets? Social media has become a centerpiece for brands’ reputations.

Social Media 120

Social Media Real Estate Media How To 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! How can you do this? It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Why pay for that!?!

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. Client relations are not customer service. Savannah Whitman.

Customer Service 60

Customer Service Course International Internal 60

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. There’s a certain stigma attached when discussing self-publishing in mixed company. All-Inclusive.

Print 120

Print How To Local Customer Service 120

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 179

Media Relations Media Print Software 179

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Social Media Measurement. What are you measuring?

Social Media 0

Social Media Marketing Media Customer Service 0

Landis PR

SEPTEMBER 20, 2021

You can have the most creative campaign in the history of PR, but unless you’re going to measure its effectiveness, why are you doing all this work in the first place? and then measure before and after your campaign. Tough to measure” wins. You’ve launched your new service to the world, and those (measured) leads are coming in!

Measurement 105

Measurement Customer Service Survey Creativity 105

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison System 52

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Promotion Made Easy. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. How to find influencers that don’t just have a big audience, but inspire action. Heidi will be joined on Thursday, October 13 at 1 p.m.

Marketing 120

Marketing Customer Service Conference Community 120

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? How will you produce all of this content? Is audience growth important to you?

Strategy 72

Strategy How To Measurement Analytics 72

PRSay

MARCH 26, 2021

How do we change this expectation that people graduating must have a cumulative experience via free work to measure aptitude? If we are serious about DE&I, then we need to consider how we can make public relations a more accessible and equitable space. DE&I should also not fall on one person or one department.

Publicity 173

Publicity Nonprofit Customer Service Writing 173

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. If a company sells running shoes, it can send tips and tricks through texts on how to make shoes last longer. Build trust.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

Cision

FEBRUARY 2, 2016

Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads.

Strategy 120

Strategy Social Media Customer Service Software 120

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. In this case, I chose, “How to write blog posts that get read and shared.”. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. 24/7/365 customer service. The post How to Choose a Media Monitoring Service appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Keep your eyes open for new ways to integrate marketing, sales and customer service processes, such as Facebook’s move to offer FB messenger for customer service.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Measurement. Learn how with Cision’s free white paper! Learn how with Cision’s free white paper! Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Want to learn how to include word-of-mouth marketing in your PR strategy? For most businesses, social media serves its highest utility as a customer service vehicle. ”

Social Media 120

Social Media Facebook Twitter Print 120

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

Measurement 40

Measurement How To Marketing Engineering 40

PR in High Definition

AUGUST 27, 2019

If it’s an unhappy customer, then should you pass it on to customer services? The post How to avoid comms crisis turbulence appeared first on Firefly Communications. In any crisis, it’s important to establish the facts: who is calling you and are they who they say they are?

Crisis 72

Crisis How To Newspapers Reputation 72

Cision

SEPTEMBER 18, 2015

Want to provide better customer service? Use live streaming for a how-to or tutorial. Measure Efforts. Think about what your brand wants to engage its audience for and why. Have a new product? Broadcast the announcement of its launch. Does your brand value exclusivity? Pre-promote.

Video 120

Video Analytics Customer Service Content Marketing 120

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Let’s explore how to turn the opportunities data provides into real-life benefits. It’s up to communicators to interpret this data to derive insights and actionable takeaways for how to drive forward. Data Closes Deals. Conclusion.

Data 106

Data Meeting Measurement Report 106

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Customer service or sales? Read more ). Read more ).

Retail 100

Retail Customer Service Google Reputation 100