Customer Service, How To and Product Launch

How to Protect Your Brand in a PR Crisis

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. The post How to Protect Your Brand in a PR Crisis appeared first on AirPR. Keep your focus on the future.

Crisis

Crisis How To Brand Branding

No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data

Data Media Product Launch Analysis

The Future of Twitter

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Q: If it does go away how will that affect brands that use it for customer service?

Twitter

Twitter Customer Service Web Facebook

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. The lines between paid and earned media are blurring.

SEO

SEO Analytics B2B Measurement

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind.

Company

Company Interviews Reputation Privacy

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch

Product Launch Survey Banking Pharmaceuticals

Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

APRIL 17, 2024

Here is a guide on how to utilize it effectively. Google Alerts is a free online service provided by Google. And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customer service. How To Set Up Google Alerts Setting up Google Alerts is a simple process.

Google

Google Publicity Customer Service Web

How to Prepare a PR Crisis Plan

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis

Crisis How To Crisis Management Crisis Communications

Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. This team should include representatives from various departments such as PR, legal, engineering, and customer service. Drills are crucial too.

Crisis Management

Crisis Management B2B Crisis Company

How to Find Your Brand Voice for Better Customer Experiences

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Affects Communication & Demand Generation Strategies.

Brand

Brand Branding How To Employee

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Then, based on the output, you can customize your requests from there. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust.

Trends

Trends YouTube Video Social Media

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC.

Marketing

Marketing Content Marketing Data Social Media

The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples

Examples Product Launch Data Report

5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

JANUARY 15, 2019

Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Live streaming events, Q&As or product launch. Chief Marketer: Video Marketing.

Trends

Trends Marketing Software Video

Using AI For Press Releases

PR Fuel

JULY 2, 2024

The key is knowing how to “coach” the AI with effective ChatGPT prompts for press releases to produce high-quality, newsworthy releases that catch the attention of journalists. This could be a new product launch, an exciting partnership, or a significant milestone for your company.

Writing

Writing Pitching Tools Case Study

#19: Building a framework for reputation management

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. It comes down to every customer service interaction. Chris: We have to be aware of everything, quite frankly.

Reputation

Reputation Crisis Management Crisis Enterprise

Public Relations Today