ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. For more on how PR turns prospects into customers , see our earlier post. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 85

Customer Service Retail Measurement Consumer 85

Cision

MAY 30, 2017

The same is true for review sites like Yelp, TripAdvisor, Angie’s List, Glassdoor, Consumer Affairs, G2Crowd, TrustRadius, Spiceworks, or any of the hundreds of industry-specific rating platforms. Sterling and his team have robust forums set up for both organizations, providing a perfect way to listen to devoted customers every day. “I

Software 328

Software Customer Service Google Small Business 328

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating.

Technology 203

Technology Customer Service Software How To 203

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

Onclusive

AUGUST 22, 2017

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Hosting your own events – think Casper’s pop-up Snooze Bars or Stay Inn faux-tels – or sponsoring booths at industry-specific conferences can fill a PR plate rather quickly. Speaking Engagements. Event & Experiential Marketing.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Proactive Report

FEBRUARY 24, 2017

percent of journlalists believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel. (PR Used correctly, Twitter can have a huge impact on customer service, perception and reputation. PR peeps take note!). Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Agility PR Solutions

SEPTEMBER 14, 2021

It’s used for marketing, branding, PR, and even customer service. The post 6 industries that benefit from influencer marketing campaigns appeared first on Agility PR Solutions. Not only has social media permeated our daily lives, but it has also become a staple in the world of business.

Industry 91

Industry Marketing Customer Service Social Media 91

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

JANUARY 28, 2021

Is there a forward-looking product roadmap that is well positioned to respond to customer needs and anticipated industry shifts? Onclusive’s broad customer base has that assurance and we continuously collaborate with them to understand their media monitoring needs and how we can best support them. Customer Support.

Media 195

Media Customer Service Enterprise Technology 195

Cision

AUGUST 22, 2017

As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service. Everything.

Company 267

Company How To Employee Customer Service 267

Shift Communications

SEPTEMBER 13, 2016

You should be – a can-do outlook is a boon in this fast-paced industry. PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Client relations are not customer service. cta] The post PR Service or Customer Service?

Customer Service 60

Customer Service Course Internal International 60

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising.

Reputation 137

Reputation Brand Branding Customer Service 137

Onclusive

JUNE 1, 2023

Using deep social listening of journalist and thought leader commentary, you can build target media lists by identifying who is writing about your industry and pitch them the most relevant and timely stories. And with many journalists covering multiple niches and hopping from one freelance gig to another, this is invaluable.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements.

Communications 78

Communications Education Consumer Crisis 78

Onclusive

APRIL 5, 2018

“A big factor for why my team switched over from our previous media monitoring tool Meltwater, was AirPR’s excellent customer service, swift action in incorporating customers’ feedback into their roadmap and having the ability to track attribution for articles.”- Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service.

Retail 147

Retail Brand Branding Customer Service 147

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. For customers who prefer a turnkey solution, Onclusive Pro is very simple and easy to implement in virtually no time.

Technology 195

Technology Comparison How To Software 195

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. Brand identity In a saturated market, it’s crucial for brands in the apparel industry to have a distinct and compelling brand identity. Content Visual content is paramount in the apparel industry. This strategy attracts attention.

Apparel 78

Apparel Industry Customer Service Pinterest 78

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. Chatbots and AI-Driven Customer Service Modern fitness brands use AI-powered chatbots to provide 24/7 customer support while gathering valuable marketing insights.

Marketing 78

Marketing System Data Analytics 78

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Prowly

APRIL 11, 2025

Moreover, it involves strategies such as review response, the handling of PR crises, and improving customer service. Protecting your reputation (for high-risk industries) Think of this as your brand's safety-net. 2 Secure media mentions and press coverage Develop relationships with journalists and industry influencers.

Reputation 104

Reputation Publicity How To Marketing 104

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

Remote PR Jobs

FEBRUARY 15, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating.

Technology 130

Technology Customer Service Software How To 130

Remote PR Jobs

JULY 11, 2024

Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. Put it in action: Monitor Social Media : Keep an eye out for what your audience is saying about not only your brand but the industry as a whole.

Brand 213

Brand Branding Storytelling Airlines 213

Presspage

DECEMBER 20, 2024

Top tip: Stay plugged into industry news and resources relevant to your field. Regulatory updates: You notice upcoming changes in industry regulations that could require compliance adjustments. Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly.

Reputation 78

Reputation Crisis Trends Customer Service 78

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. I know what you are going to say: The PR industry is moving slowly. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. Should I continue? Make a habit of challenging yourself…often.

Customer Service 150

Customer Service Meeting Community Conference 150

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. Especially in today’s fast paced world, the communication and PR industry is constantly evolving. We feel the nuts and bolts of the industry won’t change.

Communications 253

Communications Data Local Survey 253

Cision

MAY 16, 2016

For example, look at others’ unbranded mention volume to see if there are any industry keywords or conversations you’re not a part of but should be. One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Also look at how innovators in other industries are earning publicity.

Measurement 159

Measurement Brand Branding Pitching 159

Agility PR Solutions

MARCH 14, 2019

While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing expectations, new research from customer service solutions firm Zendesk finds.

Meeting 106

Meeting Company Customer Service Trends 106

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services.

SEO 204

SEO Analytics B2B Measurement 204

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. Look at your industry for additional scenarios that might be playing out right before your eyes. You can’t know what’s missing or needed if you aren’t familiar with your current scenarios and action steps.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. When submitting for a customer service award, be prepared to supply some numbers on customer reviews and testimonials. Industry competitions usually require entry reports of anywhere from 500 to 1500 words.

Case Study 136

Case Study B2B Conference Industry 136

Rock the Status Quo

JULY 30, 2014

” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Kickstart The Discussion Even for those with substantial experience in the industry, creating a solid metrics program isn’t easy. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219